This has been a most interesting exchange!
Perhaps there are others out there who would appreciate it if posters
would modify the subject line slightly to reflect the direction of the
discussion, or the gist of their e-mail. Thus, this thread has changed
from the original "Base of the pyramid video" query to (for example)
"pros and cons of BOP marketing," or "other BOP issues," or even "BOP
hype?"
I like to file some of the postings in my e-mail folders, and this will
help me to distinguish between those with specific recommendations for
videos and those with other questions, examples, illustrations that I
would like to save.
Hope that makes sense, and doesn't put a damper on the discussion.
Thanks!
Fredrica
Fredrica Rudell, Ph.D.
Chair
Department of Marketing
and International Business
Hagan School of Business
Iona College
New Rochelle, NY 10801
914-637-2748
frudell@iona.edu
www.iona.edu/hagan/academicdepartments/marketing
Chair, Environmental Concerns Committee
www.iona.edu/academic/ecc