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Case Study: Coke in the Crosshairs (Spanish Translation)

  • 1.  Case Study: Coke in the Crosshairs (Spanish Translation)

    Posted 04-10-2014 17:34
    Hello all,

    The Erb Institute has just produced a Spanish translation of its Oikos Award winning case, Coke in the Cross Hairs. Please go to this link for more details: http://globalens.com/casedetail.aspx?cid=1429389

    Coke in the Crosshairs (Spanish Translation):
    Water, India, and the University of Michigan

    DESCRIPTION: This case and its accompanying teaching note are the Spanish translations of Coke In the Crosshairs: Water, India, and the University of Michigan. How do you maintain relationships with companies that serve a majority of people, but upset an outspoken minority? Winner of the 2011 Oikos Casewriting Competition, this case explores a tenuous relationship between the University of Michigan and the Coca‑Cola Company. Pressured by an activist group, the university decided to cut its contract with Coke until the company satisfied the environmental and labor demands of the activists. Students will learn about student activism in a university setting and how the university seeks to satisfy student requests.

    TEACHING POINTS: 

      After discussing this case study, students will be able to:
    • Determine how to evaluate the success of Students Organizing for Labor and Economic Equality (SOLE) effort
    • Explain how and why activists single out an organization / corporation for attention.
    • Explain fair metrics for evaluating success using SOLE as an example.
    • Explain the concept of a change agent;
    • Evaluate the sources of power exhibited by change agents.
    ______________________________________
    Andrew J. Hoffman
    Director, Erb Institute
    Holcim (US) Professor of Sustainable Enterprise
    Ross School of Business/SNRE
    University of Michigan
    701 Tappan Street, R4472
    Ann Arbor, MI 48109
    P: 734.763.9455
    E: ajhoff@umich.edu

    Administrative Assistant: Shelly Whitmer
    E: sjmoore@umich.edu; P: 734.647.4516



    ______________________________________