Dear ONE members,
I'm writing to let you know about the release of a new book titled Green Business: A Five-Part Model for Creating an Environmentally Responsible Company. Four years in the works, it explores the rise of green business and discusses why many companies are choosing to become greener – and why some are not. It also suggests that companies seeking to be ecologically sustainable might want to use a more holistic approach to greening. Geared toward both mainstream and academic readers, Green Business includes over 200 photos of greener products, company activities, and other topics.
The book is available for $29.95 from Schiffer Books (http://www.schifferbooks.com/newschiffer/book_template.php?isbn=0764325035). For those who are interested, the book's description is below.
Best wishes,
Amy
Amy K. Townsend, Ph.D.
President, SDIC
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Book Description
Though many companies have made great strides in improving their environmental performances, there is little standardization regarding which business components are being "greened." This groundbreaking book offers a five-part model that companies can use to incorporate greener thinking and activities into every aspect of their business. It also details the five reasons why companies are becoming more environmentally friendly and shares the successes and failures of forerunners in this fast-growing business arena. It cites numerous case studies that illustrate the many advantages of green business best practices, such as improved corporate environmental performance, employee retention, customer loyalty, and overall profits. For example,
* By encouraging green practices and making sustainability a company-wide goal, Interface, Inc. was named one of FORTUNE Magazine's "Top 100 Companies to Work for in <st1:place w:st="on"><st1:country-region w:st="on">America</st1:country-region></st1:place>."
* <st1:place w:st="on">Patagonia</st1:place>'s environmental commitment has resulted in deeply loyal employees and customers.
* IBM saved $17.8 million in one year simply by encouraging employees to turn off unused lights and equipment.
* Suncor Energy's greener practices are credited with a 1,100-percent increase in the company's stock value since the company went public.
* Electrolux has experienced a 3.5-percent higher-than-average increase in profit margin with its greenest products.
This book suggests that the future of green business may lie in the new field of "business ecology." Learn what is driving the green business movement and how your company can approach its own greening efforts holistically and systematically.