Dear Colleagues,
We are delighted to announce the publication of:
THE LIVING CODE:
EMBEDDING ETHICS INTO THE CORPORATE DNA
Muel Kaptein, KPMG and Erasmus University
viii + 176 pp | 210 x 148 mm | paperback | ISBN 978-1-906093-14-3 |
Published 1 October 2008
List price: GBP14.95 EUR22.50 USD30.00
ORDER ONLINE AND RECEIVE 10% DISCOUNT
http://www.greenleaf-publishing.com/productdetail.kmod?productid=2763
Free to view/download: "1. What does a code say?":
http://www.greenleaf-publishing.com/content/pdfs/livingcode_ch1.pdf
You can also request a review copy
http://www.greenleaf-publishing.com/requesttitles.asp?type=reviewcopies&add=2763
or an inspection copy.
http://www.greenleaf-publishing.com/requesttitles.asp?type=inspectioncopies&add=2763
Of the 200 largest organisations in the world, more than 80% currently
have a corporate code of conduct. An ever larger number of smaller
organisations also have a code or are in the process of developing
one. While in the 1970s and 1980s companies had to explain why they
had a code, today they are cross-examined if they don't have one. A
company has to have very good arguments to convince stakeholders that
they can do without a code.
A business code is a measure for success: success as manager,
employee, team and for the organisation as a whole. Unfortunately,
many codes are underutilised. And many simply fail, with serious
repercussions for the organisation.
This short and accessible book presents a model to create, develop and
embed business codes. The validated model enables managers and
organisations to better manage their codes as well as their
performance. The author articulates why a code of conduct is
necessary, what it should cover, as well as demonstrating through
practical tips and examples how to make full use of it. What is
required to breathe life into a code and keep it that way? How can you
live your code? Illustrated with results from an empirical study of
the Fortune Global 200, the ideas developed are based on the worldwide
experience of the consultancy firm KPMG. The author works in the field
of developing, implementing and monitoring of codes, as well as
conducting intensive academic research in the last 15 years in his
capacity as (associate) professor of business ethics.
The Living Code is a unique book and will be essential reading for
those that want to make a success of their code or are considering
developing one. Readers will learn just how rich and threatening a
code is and what it could mean for their organisation, their team and
themselves.
CONTENTS
1. "What does a code say?"
2. The code pyramid
3. Thou shalt have a code
4. The multifaceted code
5. The excellent code
6. The nightmare code
7. The code star
8. Leadership, leadership and leadership again
9. Measures and activities to keep a code alive
10. How effective is our code?
11. Personal accounts
12. Leadership once more
For further information on any of the above, please contact:
Jayney Bown
Greenleaf Publishing
Aizlewood Business Centre
Aizlewood's Mill
Sheffield S3 8GG
UK
Tel: +44 (0)114 282 3475
Fax: +44 (0)114 282 3476
sales@greenleaf-publishing.com
www.greenleaf-publishing.com