Cool, Dave - one thing I think is important to stress is the "entrepreneur" side. You need entrepreneurs to see the seemingly more complicated opportunities (but we know that pretty much all opportunities are multi-faceted). Still, you need to be good at 'hot' cognition (both rational and emotional thinking) & not feel as though you need to be either driven by emotional good-deed-doing or driven by "cool calculations".
If you can show you get the entrep side, you become much more attractive to VCs/angels who are betting on you! Maybe have VC/angel types on your panel to talk about what they look for and why that does NOT exclude green biz... They don't even have to be focused on cleantech, but those VCs/angels who are would want to attend the expo anyway...
NK
Date: Mon, 24 Aug 2009 12:12:47 -0400
From:
HansenD@COFC.EDUSubject: Green business talk ideas
To:
ONE-L@AOMLISTS.PACE.EDU Hi all,
I've been asked to speak at the inaugural SC Green Business Expo next month on two topics: funding green business and green marketing. I have some ideas for both, but I'd like to hear suggestions from all of you. Both are structured as hour and a half long panels with either two or three other people. I'm expected to have three deliverables. The target audience, as I understand it, will be representatives of local (mostly small to medium sized) businesses that want to learn more about going green or people looking to start a new green business.
Thanks,
Dave
David J. Hansen, Ph.D.
Assistant Professor of Entrepreneurship
Department of Management and Entrepreneurship
College of Charleston
Office: Tate Center 308
Phone: 843-953-6447
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