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Companies on a Mission

  • 1.  Companies on a Mission

    Posted 04-20-2010 20:28
    With apologies for cross-postings ...
     
    I am happy to send along the news that my book, Companies on a Mission: Entrepreneurial Strategies for Growing Sustainably, Responsibly, and Profitably, has just been published by Stanford University Press.  The link to the SUP website for the book is:
    http://www.sup.org/book.cgi?id=12336
     
    If you'll forgive me for including a brief blurb ...
    My book shows how small and medium-sized companies are integrating social responsibility and environmental stewardship into their values and business strategies, creating powerful brands that are winning customers and influencing mainstream companies.  The book also takes a step back to assess the movement and the challenges that it now faces.  Companies on a Mission is written in an accessible style, so it can support courses on business and society, environmental management, and social entrepreneurship.
     
    If you'd like to receive an on-line review copy, please contact Sarah Pilat: spilat@stanford.edu.

    Thanks for the opportunity to send this message to you!

    Mike

    Michael V. Russo
    Charles H. Lundquist Professor of Sustainable Management
    Head, Management Department
    Lundquist College of Business
    University of Oregon
    Eugene, OR  97403
    541-346-5182