Friends,
I want to alert you to an upcoming event organized by my colleague, Lynn
Kahle.
Each year the Society for Consumer Psychology, itself part of the
American Marketing Association, puts on the prestigious Advertising and
Consumer Psychology conference. This conference has a topical focus
each year within the theme of consumer psychology and marketing
communications. This year the topic is Environmental Sustainability,
and the Lundquist College of Business at the University of Oregon will
host the event.
The conference will be held May 6-7, 2011, under the sponsorship of the
Lundquist College of Business Center for Sustainable Business Practices
and Department of Marketing. After a welcome from Eugene Mayor Kitty
Piercy, the conference will hear a series of scholarly papers on the
theme and topic. A complete description of the conference is posted at
our website:
http://www.uoresearch.com/acp2011.
Mike Russo
Lundquist Professor of Sustainable Management
University of Oregon