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Coke in the Crosshairs Case Study (Now available in Spanish)

  • 1.  Coke in the Crosshairs Case Study (Now available in Spanish)

    Posted 08-28-2014 19:13





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    Featured Case:
    Coke in the Crosshairs: Water, India, and the University of Michigan
    (Now available in Spanish!)
                                   
    This case drives a discussion around events in 2005-2006 when the University of Michigan decided to cut its contract with Coca-Cola because of the company's environmental issues in India and labor issues in Colombia. Pressured by an activist group, the university decided to cut its contract with Coke until the company satisfied the environmental and labor demands of the activists. First Place - 2011 oikos Case Writing Competition. 

    View case details

    Spanish language version available at Coca-Cola en la mira: El Agua, India y la Universidad de Michigan.





     
    Author:
    Andrew Hoffman - Holcim (US) Professor of Sustainable Enterprise, Ross School of Business and School of Natural Resources & Environment; Director, Erb Institute for Global Sustainable Enterprise
    Topics:
    Sustainability, Corporate Social Responsibility, Strategy & Management
    Student Level:
    Undergraduate or Graduate 
    Teaching Note:
    Available to Registered Educators
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