Dear Colleagues,
We are pleased to announce the publication on June 27th, 2006 of:
THE BUSINESS OF SUSTAINABLE MOBILITY
FROM VISION TO REALITY
Edited by Paul Nieuwenhuis, Cardiff University , Philip Vergragt,
Tellus Institute and Peter Wells, Cardiff University
In co-operation with The Greening of Industry (GIN) Network
June 2006 | 256pp | 234 x 156 mm
Hardback: ISBN 1 874719 80 2 | GBP40.00 USD75.00
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To place an order for this title at a discount of 10%, or to
view/download the ‘Foreword‘ by Theo de Bruijn, Somporn
Kamolsiripichaiporn and Kurt Fischer, Greening of Industry Network and
Chapter 1 ‘The Business of Sustainable Mobility‘ by Paul Nieuwenhuis
and Peter Wells, ESRC Centre for Business Relationships,
Accountability, Sustainability and Society, Cardiff University, UK and
Philip J. Vergragt, Tellus Institute, Boston, USA
please visit the Greenleaf website at:
http://www.greenleaf-publishing.com/catalogue/mobility.htm
*********************************
You can also buy the other books In Greenleaf’s ‘The Business of…’
series at a discount of 50%:
* The Business of Climate Change
* The Business of Water and Sustainable Development
Go to
www.greenleaf-publishing.com
scroll down and click on ‘’.Special Online Offers’
alternatively, go directly to the discount order page at:
www.greenleaf-publishing.com/dscorder.htm
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You can also request a review copy or inspection copy from this site -
see the home page:
http://www.greenleaf-publishing.com
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ABOUT THE BOOK
In many parts off the world, there is a crisis of mobility. The choices
we have made over the past 200 years on modes and technologies of
transport have brought us unprecedented global interaction and in many
respects increased personal freedom. However, all this mobility has
come at a cost to society, to the economy and to the environment.
Mobility is in crisis, but few seem aware of the full extent of it.
Though most people will be aware of congestion, accidents (although
this aspect is often overlooked), parking restrictions or fuel prices,
few will have considered the effects of the dramatic increase in
mobility expected in China, India and elsewhere. Nor do many people in
their daily lives consider the impact of climate change on our
environment and the contribution our cars make to it. It is often
thought that technology alone can solve this problem. For some
observers, salvation could be achieved by means of hydrogen fuel cells,
by hybrid cars, or by increased fuel efficiency, or even by telematics
to reduce congestion. This book shows that ‘technology’ may well not be
enough in itself and that for a genuinely sustainable transport future
far more radical change — affecting many aspects of society — is
needed. It is likely, for example, that new business models are needed,
as well as users and consumers adopting new forms of behaviour.
Disruptive technological innovation may well contribute, but needs to
be induced by a combination of market forces and government regulation.
Many studies touch on transport and mobility issues and more mainstream
books aimed at challenging the dominance of automobility are common,
yet works dealing with the longer-term strategic, theoretical and
broader conceptual issues needed to inform the move towards more
sustainable transport are rare. Yet policy-makers, practitioners, as
well as many sections of academia, acknowledge a need for guidance on
new thinking on sustainable mobility. This book brings together a range
of views representing both leading-edge thinking and best practice in
the mobility sector. The individual expert contributions form the basis
for framing a broader vision of future mobility and proposed transition
trajectories towards that future.
Much of the effort reflected in the chapters in this book is concerned
with going beyond the ‘technofix’ of new cars, to confront the more
difficult challenges of institutional, cultural and social change
within and beyond the industry that have to be resolved in the
transition towards sustainability. It therefore seeks to break through
the conventional boundary between engineering and the social sciences,
and the contributors come from both sides of this traditional but
unnecessary divide, combining economists, engineers, geographers,
designers and others.
The work is based on the sustainable mobility stream in the 2003
International Greening of Industry Network conference in San Francisco.
This event brought together experts from industry and government, and
the book combines some of the papers presented there, developed and
updated into full chapters, with a number of additional chapters to
capture some of the themes that emerged from the conference.
The central problem addressed in this book is the private car: how to
power it, how to build it and how to deliver it to customers in a more
sustainable future. It starts with ideas of radical innovation in the
propulsion system of the car, notably the hydrogen fuel cell. In one
section, the book examines business models that could be used to
deliver automobility in a more sustainable manner. This section looks
at how the car is made and used, and looks beyond it by examining how
we could change those aspects in our quest for sustainable mobility.
The book then considers a number of recently introduced vehicles and
alternative vehicle concepts within the context of a dominant existing
paradigm. These vary from a minimalist single-seat commuter to a
powertrain exchange concept that could breathe new life into the
electric vehicle. A number of chapters then report on current practice
and experience in the initial moves toward more sustainable
automobility. Finally, more visionary views are presented to look at
what conclusions we can draw from the strands discussed and suggest
possible future scenarios: where do we go from here?
When thinking about the car, it is often not appreciated to what extent
our modern culture is integrated with the car and its systems: we have
literally built our world around the car in its current form, and this
inevitably shapes the scope for constructing sustainable mobility. We
therefore need to tackle any change to the current automobility
paradigm on a very broad front and we need to be prepared for the
possibly dramatic social and economic changes we may bring about by
changing just some elements.
‘The Business of Sustainable Mobility‘ will be essential reading for
academics, practitioners, policy-makers and others interested in the
latest thinking on sustainable mobility.
TABLE OF CONTENTS
Foreword
Theo de Bruijn, Somporn Kamolsiripichaiporn and Kurt Fischer, Greening
of Industry Network
1. The business of sustainable mobility
Paul Nieuwenhuis and Peter Wells, ESRC Centre for Business
Relationships, Accountability, Sustainability and Society, Cardiff
University, UK
Philip J. Vergragt, Tellus Institute, Boston, USA
2. Transition management for sustainable personal mobility: the case of
hydrogen fuel cells
Philip J. Vergragt, Tellus Institute, USA
3. Future imperfect: the enduring struggle for electric vehicles
Renato Orsato, INSEAD, Fontainebleau, France
4. Competing technologies and the struggle towards a new dominant
design: the emergence of the hybrid vehicle at the expense of the
fuel-cell vehicle?
Marko Hekkert, Utrecht University, The Netherlands
Robert van den Hoed, Delft University of Technology, The Netherlands
5. Institutional change in the automotive industry: or how fuel-cell
technology is being institutionalised
Robert van den Hoed, Delft University of Technology, The Netherlands
Philip J. Vergragt, Tellus Institute, Boston, USA
6. System innovation in the automotive industry: achieving
sustainability through micro-factory retailing
Andrew Williams, BRASS Centre, Cardiff University, UK
7. Business models for relocalisation to deliver sustainability
Peter Wells and Paul Nieuwenhuis, ESRC Centre for Business
Relationships, Accountability, Sustainability and Society, Cardiff
University, UK
8. Modularity for greening the automobile
Gordon Dower, The Ridek Corporation, Washington, DC, USA
9. Social learning through technological inventions in low-impact
individual mobility: the cases of Sparrow and Gizmo
Halina Szejnwald Brown and Catherine Carbone, Clark University, USA
10. The seven characteristics of successful sustainable system
innovations
Tom van der Horst, Organisation for Applied Scientific Research (TNO),
The Netherlands
Philip J. Vergragt, Tellus Institute, Boston, USA
11. Government behind the wheel and backseat driving: co-ordination and
informational challenges of voluntary partnerships as programmes for
stimulating sustainable technology
Charles David White, University of California, Berkeley, USA
12. Process- and product-oriented environmental policy within the car
chain: examples from BMW and General Motors
Carla K. Smink, Eskild Holm Nielsen and Tine Herreborg Jørgensen,
Aalborg University, Denmark
13. The switch to CNG in two urban areas in India: how was this
achieved?
Mahesh Patankar and Anand Patwardhan, SJM School of Management, Mumbai,
India
14. Local needs in urban transport
Merih Kunur, Royal College of Art, London
15. Web-based environmental management systems for SMEs: enhancing the
diffusion of environmental management in the transportation sector
Adeline Maijala, Lassi Linnanen and Tuula Pohjola, Proventia Solutions,
Lappeenranta University of Technology, and Helsinki University of
Technology, Finland
16. The reinvention of the automobile
Chris Borroni-Bird, General Motors Corporation, USA
17. Conclusions: where next and when can we buy one?
Paul Nieuwenhuis and Peter Wells, ESRC Centre for Business
Relationships, Accountability, Sustainability and Society, Cardiff
University, UK
Philip J. Vergragt, Tellus Institute, Boston, USA
18. Epilogue: a day in a life in 2049
Boelie Elzen, Centre for Science, Technology and Society, University of
Twente, The Netherlands
Wim Hafkamp, Erasmus University Rotterdam, The Netherlands
*********************************
To place an order for this title at a discount of 10%, or to
view/download the ‘Foreword‘ by Theo de Bruijn, Somporn
Kamolsiripichaiporn and Kurt Fischer, Greening of Industry Network and
Chapter 1 ‘The Business of Sustainable Mobility‘ by Paul Nieuwenhuis
and Peter Wells, ESRC Centre for Business Relationships,
Accountability, Sustainability and Society, Cardiff University, UK and
Philip J. Vergragt, Tellus Institute, Boston, USA
please visit the Greenleaf website at:
http://www.greenleaf-publishing.com/catalogue/mobility.htm
*********************************
You can also buy the other books In Greenleaf’s ‘The Business of…’
series at a discount of 50%:
* The Business of Climate Change
* The Business of Water and Sustainable Development
Go to
www.greenleaf-publishing.com
scroll down and click on ‘’.Special Online Offers’
alternatively, go directly to the discount order page at:
www.greenleaf-publishing.com/dscorder.htm
*********************************
Alternatively, please contact:
Jayney Bown
Greenleaf Publishing Ltd
Aizlewood Business Centre
Aizlewood's Mill
Nursery Street
Sheffield S3 8GG
UK
+44 (0)114 282 3475 – Telephone
+44 (0)114 282 3476 – Fax
sales@greenleaf-publishing.com