Dear Colleagues,
We are please to announce the publication on 15 May 2010 of
"Innovative CSR: From Risk Management to Value Creation". Pre-order
your copy before that date and receive 30% discount. Your copy will be
shipped as a priority immediately upon publication.
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Innovative CSR: From Risk Management to Value Creation
Edited by Celine Louche, Samuel O. Idowu and Walter Leal Filho
480 pp | 234 x 156 mm | hardback | ISBN 978-1-906093-35-8 | May 2010
List price: GBP50.00 EUR75.00 USD90.00
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LIMITED PRE-PUBLICATION OFFER: 30% DISCOUNT
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(not including postage and packing). Offer ends 14 May 2010.
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By and large, corporations of the 21st century have come to realise
that their obligations to societies in terms of corporate social
responsibility are fourfold: economic, ethical, altruistic and
strategic. Meeting these four responsibilities is crucial to their
survival in their various markets and industries; it also requires
them to rewrite their previously less socially responsible business
models in order to do so. All indications continue to suggest that it
is those organisations that are perceived to be socially responsible
by stakeholders in modern markets that survive and prosper.
Corporations have equally realised that by being innovative in all
things - including their CSR activities and initiatives - they will
add value to the so-called bottom line, to the positive contributions
they make to society and to how they are perceived by their key
stakeholders.
However, many criticisms have been made of CSR in its current form,
often related to the lack of value that it generates within the
enterprise and the fact that it offers only a partial and short-term
response to the full challenges of sustainable development. The time
has come to shift the CSR focus away from risk management towards a
more progressive and entrepreneurial approach that seeks to create
value and identify sustainable opportunities for strategic innovation.
This book aims to explore, inspire and support creative, innovative
and strategic CSR. "Innovation" in this book means new products,
services and technologies and, in addition, new organisational and
institutional systems, structures and new business models that empower
the organisation to advance strategically in an ever more competitive
business world.
Both research and practice show that CSR has mainly been approached in
terms of value protection and risk management, where the main
objective has been to protect companies' existing assets or avoid
scandals. Therefore, in many cases where CSR remains at the forefront
of business activity, it does not lead to fundamental changes and is
not yet integrated as a strategic component where it could create
value, generate new ideas and open new opportunities.
How do corporate entities shift their attention from risk management
to value creation? This is the key question that this book attempts to
answer, both theoretically and empirically as well as through real
case studies and experiences.
With contributions from a creme de la creme of scholars from 12
countries, Innovative CSR gathers together a cornucopia of innovative
practices that will be essential reading for academics and
practitioners alike.
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CONTENTS
Foreword
Philippe Haspeslagh, Vlerick Leuven Gent Management School
Innovative Corporate Social Responsibility: An Introduction
Samuel O. Idowu, Celine Louche and Walter Leal Filho
Part I: CSR and Competitive Advantage
An Action-Based Approach for Linking CSR with Strategy: Framework and
Cases
Jeremy Galbreath and Kim Benjamin
Exploring the Regulatory Preconditions for Business Advantage in CSR
David Williamson, Gary Lynch-Wood and Rilka Dragneva-Lewers
Convergent and Divergent Corporate Social Responsibility
Nicola Misani
CSR: An Opportunity for SMEs
Denise Baden
Competitive Advantage from Corporate Responsibility Programs
Malcolm Arnold
A Strategic Approach to CSR: The Case of Beghelli
Barbara Del Bosco
Part II: CSR and Value Creation
CSR as a Strategic Activity: Value Creation, Redistribution and
Integration
Karen Maas and Frank Boons
Does Corporate Social Responsibility Really Add Value for Consumers?
Alejandro Alvarado-Herrera, Enrique Bigne-Alcaniz, Rafael Curras-Perez
and Joaquin Aldas-Manzano
Strategic Corporate Social Responsibility: A Brand Building Tool
Francisco Guzman and Karen L Becker-Olsen
Corporate Social Responsibility (CSR): Risk Management for Value
Creation in the UK Housing Sector
Jyoti Navare
Healthcare Provision of a Multinational Company Operating in Emerging
Markets: Ethical Motivations, Benefits of Healthcare Investment and
the Impact on Socially Responsible Investors
Katinka C. van Cranenburgh, Daniel Arenas and Laura Albareda
A Rose By Any Other Name? The Case of HIV/Aids Interventions among
South African SMEs
Karla Duarte and Maeve Houlihan
Part III: CSR and Innovation
Innovation in Corporate Social Responsibility: How Innovative is it?
An Exploratory Study of 129 Global Innovative CSR Solutions
Celine Louche, Samuel O Idowu and Walter Leal Filho
Towards a Sustainable Innovation Model for Small Enterprises
Steven P. MacGregor, Joan Fontrodona and Jose Hernandez
Barriers to Innovative CSR: The Impacts of Organisational Learning,
Organisational Structure and the Social Embeddedness of the Firm
Lutz Preuss
How Consultants Contribute to CSR Innovation: Combining Competencies
and Modifying Standards
Magnus Frostenson
Strategic CSR in the Japanese Context: From Business Risk to Market
Creation
Scott Davis
CSR, the Mining Industry and Indigenous Peoples in Australia and
Canada: From Cost and Risk Minimisation to Value Creation and
Sustainable Development
Ciaran O'Faircheallaigh
Corporate Social Responsibility in the 21st Century: Some Thoughts
Walter Leal Filho, Celine Louche and Samuel O Idowu
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