I love this one so much I added the caption, which is a somewhat common quote from some of my more recalcitrant clients.
That is, "most business leaders do not deal with sustainability issues until they are caught not dealing with systainability issues, and then they start to deal with them a lot." My supervisor edited this out of my PhD conclusion, because I did not have substantive evidence that was the case. However, as one CEO of a multinational petrochemical told me, "I can tell you about these things because they are public knowledge - we had to deal with them".
An event totally disconnected from any of my research and certainly not associated with any data I collected was the Esso gas plant explosion in country Victoria, Australia. It was reported in the Ausrtalian Financial Review (public press), after a few years of legal trials that Esso admitted that they did not have the necessary precausions in place to deal with the sustainability issues. This was based on the evidence presented by the individual workers who Esso was trying to claim were responsible for not doing their jobs as specified (some insiders stated off the record that they simply did not care about dealing with the risk); what saved the workers was that there were no documented procedures in place to deal with the sustainability issues that were meant to be in place. I recall that this was reported in the television news and printed news media. After Esso was proven guilty they apparently put in place controls to deal with the risk, but more to the point, after the explosion, Esso started to deal with the sustainability issues through Public Relations, Damage Control, and Legal Procedures. Which is what I mean by, "most business leaders do not deal with sustainability issues until they are caught not dealing with systainability issues, and then they start to deal with them a lot." If you think it is not most business leaders then I suggest you reframe the question in terms of the global financial crisis we are dealing with. Most business leaders were not thinking about the risk about what they were doing. Hence, the "risk denial donkey".
Lionel Boxer CD PhD MBA BTech(IndEng) - 0411267256
Associate of RMIT University -
lionel.boxer@rmit.edu.au
Graduate School of Business
my "Assessment of Quality Systems with Positioning Theory"
now in a googe book - see link at http://intergon.net