Great discussion 'trigger', Bruce!
Picking up on your original premise, and on Paul's, Lionel's and Wayne's
input - I propose we set up a caucus at AoM 2010 to discuss the strategic
implications of sustainability. This will be a topic-centered initiative and
an attempt to link the discourses across the different management
disciplines (Paul's point). Carol-Ann Tetrault Sirsly from Carlton
University and I will organize the caucus and need at least five AoM members
to support the initiative. Carol-Ann and I will draft out the call for the
caucus over the weekend and post it on BPS as well as ONE listservers prior
to submitting it by the March 9th deadline. Our intention is to start a
blog/discussion board prior to the AoM meeting to allow everyone to put
forth their discussion points, so that during the 90 minutes at the caucus
we can focus on the topic(s) of most interest.
Wayne, if you go to the NBS website (http://www.nbs.net/) you will find some
reviews on CSR, as well as a network of academics and practitioners
interested in the topic. John Peloza
(http://business.sfu.ca/profiles/JohnPeloza) did some marketing specific
work with NBS.
Lionel, last year Carol-Ann and I organised an all-academy symposium on
sustainability metrics, and the panel speakers echoed your concern about
'translating' sustainability into financial terms, and put forth some
recommendations. If you so desire, I can send you the symposium slides.
Best regards,
Sujit Sur
-----Original Message-----
From: Organizations and the Natural Environment Discussion
[mailto:
ONE-L@AOMLISTS.PACE.EDU] On Behalf Of Richard Coleman
Sent: February 26, 2010 2:28 AM
To:
ONE-L@AOMLISTS.PACE.EDU
Subject: Re: Sustainability as Strategy
Has anyone ever seen a study using, say annual reports, of MNCs that
attempts to study the CSR as measured in marketing terms and also in
accounting or financial terms? This is something I have toyed with for a
number of years and was wondering if anyone had seen anything like it or if
you believe such a study would be of any value?
Wayne Coleman
________________________________
From: Organizations and the Natural Environment Discussion on behalf of
Lionel Boxer
Sent: Thu 2/25/2010 11:04 PM
To:
ONE-L@AOMLISTS.PACE.EDU
Subject: Re: Sustainability as Strategy
It is all greenwashing. The only measure of any real consequence is
financial performance. Hence, if sustainability is going to get a gernsey
it has to be reduced to is financial financial terms
Lionel Boxer CD PhD MBA BTech(IndEng) - 0411267256 Associate of RMIT
University -
lionel.boxer@rmit.edu.au Graduate School of Business my
"Assessment of Quality Systems with Positioning Theory"
now in a googe book - see link at
http://intergon.net <http://intergon.net/>
>>> "Fitzgibbons, Dale" <
defitz@ILSTU.EDU> 25/02/10 3:24 AM >>>
Bruce...let me guess, your dean comes from finance or accounting?...smile
As a start, show him Porter and Kramer's award-winning HBR article
(12/2006), "Strategy and Society: Competitive Advantage and CSR." When the
venerable Dr. Porter admits that CSR is more than just a necessary component
of a firm's strategy you know things are changing.
I use Werther and Chandler's "Strategic Corporate Social Responsibility"
(2nd edition coming out soon) along with a number of supplemental articles
and cases in my strategic management class quite successfully.
Historically, because textbook content tends to lag industry practice and
academic research by at least 3-4 years (often more like 6-8), I expect to
see mainstream strategy books incorporating stakeholder theory and corporate
social responsibility substantially in the coming years.
Help him to see that this is the way the field is moving and that you want
your COB to be on the cutting edge not lagging behind. If he needs more
practical examples, show him all the stuff being written about WalMart and
their "conversion" (of course, being a skeptic it may just be greenwashing).
Dale