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CASE - Alcoa: The Race to Light-Weighting

  • 1.  CASE - Alcoa: The Race to Light-Weighting

    Posted 09-14-2015 08:05






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    Just Released:
    Alcoa: The Race to
    Light-weighting
      
     
    The race to vehicular light-weighting is well underway as evidenced by the introduction of the new aluminum-intensive Ford F-150. Alcoa, one of the largest aluminum manufacturers in the world, knows that the competition in the global aluminum market will get tougher with the passage of more stringent corporate average fuel economy (CAFE) standards in the U.S. This case asks students to find strategies to define and boost Alcoa's value proposition and competitive advantage.

    View Case Details
    Authors: 
    Andrew Hoffman - Holcim (US) Professor of Sustainable Enterprise, University of Michigan Ross School and School of Natural Resources & Environment
    Jordan Siegel - Associate Professor of Strategy and Michael R. and Mary Kay Hallman Faculty Fellow, University of Michigan Ross School
    Topics:
    Strategic Management, Sustainability, International Business
    Student Level:
    Undergraduate, Graduate
    Teaching Note:
    Available to Registered Educators
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