Hi,
I thank you all for your great suggestions. I agree that it is important to
get the students to assess the value of SRI but also to think critically
about it. In my current elective, I have developed a hands-on exercise to
achieve this goal. Students are asked to rank the environmental performance
of 15 companies in the chemical sector based on various databases (Toxic
Release Inventory, ECHO compliance data, KLD, and company websites). It is
really interesting to see that students come up with different rankings
(even when using the same data source) and to discuss the choices they made
when aggregating the data and the environmental performance criteria they
choose to focus on. We also discuss the limitations of available data. I
find this exercise extremely useful. We subsequently focus on analyzing a
couple of existing specific SRI funds.
Best,
Magali
Magali Delmas
Assistant Professor
Donald Bren School of Environmental Science and Management
University of California, Santa Barbara
CA 93106-5131
Phone (805) 893-7185
Email:
delmas@bren.ucsb.edu
http://www.bren.ucsb.edu/~delmas/
-----Original Message-----
From: Frank Dixon [mailto:
fdixon@innovestgroup.com]
Sent: Thursday, April 06, 2006 8:16 AM
To:
roome@fsw.eur.nl;
ONE-L@aomlists.pace.edu;
delmas@bren.ucsb.edu; Jon
Entine
Cc: Hilary Bradbury-Huang; Mark Cohen
Subject: Re: SRI
Jon,
Knowing my interest in SRI, a friend forwarded the email discussion below.
I couldn't resist commenting on it.
In virtually every area of business, the answer to the question, does this
make sense, is sometimes yes and sometimes no. You wouldn't say, it never
makes sense to build a factory or make any other type of investment.
Instead, you'd analyze the costs and benefits, and make a well informed,
logical go/no go decision.
As a result, I don't understand the effort to categorize SRI and CSR as
black or white. We don't do this in any other area of business and finance.
I don¹t think we should do it here. The absolute truth about SRI and CSR,
the truth beyond debate, is that sometimes it adds value and sometimes it
doesn't.
In theory, SRI and CSR absolutely can add value. As managers and investors
become more sophisticated and develop better CSR and SRI approaches, it is
adding value more often. There are many examples of SRI funds that
outperform. This is one of the primary drivers of rapid growth in the SRI
market. It easy to see why these funds often would outperform because
they address financially relevant issues.
Old fashioned SRI involves ethical screening which can lower diversity,
increase risk and lower returns. New positive screening SRI methods screen
based on financially relevant factors. This is exactly what mainstream
investing is all about. Advanced SRI considers, for example, how well a
firm takes care of its employees (which can increase productivity and enable
attracting a higher quality workforce), does a firm make safe products, does
it have effective governance (to prevent Enron-like scandals), does it act
responsibly in developing countries (which protects access to resources and
new markets), does it minimize emissions (which lowers risk of lawsuits,
regulatory action and reputation damage).
Mainstream investing usually does not take these relevant issues into
account. Therefore in theory, SRI ABSOLUTELY can outperform mainstream
investing.
The issue is method. This is where the debate/discussion needs to occur.
There should be no debate about does SRI and CSR add value. That is
illogical. The issue is how to do we do SRI and CSR well. If it is not done
well, it won't add value. If it is done well, it will.
As you know, I am advising Wal-Mart on sustainability. They are
implementing an extremely aggressive approach. Perhaps the most aggressive
ever. They are not alone. GE, Goldman Sachs and many other large business
and financial institutions are implementing aggressive approaches. These
firms are run by some of the smartest business people in the world. They
are not doing SRI and CSR because they were pressured to do so by a
misguided NGO. They are doing it because it makes good business sense.
There is tremendous business value to be had from SRI and CSR, IF it is done
well.
I look forward to working with you again at AEI.
All the best, Frank
--
Frank Dixon
Senior Advisor
Innovest Strategic Value Advisors
www.innovestgroup.com
978-567-9567
> -------- Original Message --------
> Subject: Re: SRI
> From:
roome@FSW.EUR.NL
> Date: Wed, April 05, 2006 9:49 am
> To:
ONE-L@AOMLISTS.PACE.EDU
>
> Jon,
>
> a colourful mail indeed! But I assume that you would allow business
> students to gain at least two perpsectives on SRI.
>
> The first perspective allows for the fact that SRI exists, for all its
> good points and bad. Just as indeed the Spanish Inquisition existed, or
> as bad Californian wine exists. SRI is a phenomenon that affects and
> influences business so it should be set out and described. So in that
> sense there is a need to know what it is, how it is organised, what it
> does and how and so on.
>
> As business academics we have a responsibility to set this out so students
> of business are aware of the system of which they are part. Just as they
> need to know the workings of the stock market, economic analysis, the
> significance of structure and organisational design or the processes that
> support innovation.
>
> This helps most students to negotiate the world of business with all its
> good and bad.
>
> The second perspective of course derives from the application of critical
> thinking and involves addressing issues like:
>
> What are the strengths and weaknesses of this approach or phenomenon?
>
> What does SRI measure and what does it not measure?
>
> What are its claims and what are its intended and unintended consequences?
>
> What do commentators say about the topic.
>
> Of course the difference between the two perspectives is founded on the
> difference between knowledge and understanding.
>
> But, in my view, critical thinking stands back from a subject and seeks to
> looks at the advocates and critics of an idea or phenomenon with equal
> detachment while seeking to question things that need to be questioned.
>
> In doing this we impart our students with the confidence and comfort for
> critical thought. It does not necessarily require them to take sides in a
> debate but rather to engage in debate as a way to may be lead them to
> change and improve what they see and to understanding why they thing the
> change they advocate is an improvement.
>
> But these are hard tasks and their is no monopoly of wisdom. But many of
> us do seek to distinguish these two levels of analysis at least in
> European business schools. But i am sure my american or japanese or
> Chinese or whatever colleagues will speak for themselves as to whether
> they too aspire to both knowledge and awareness.
>
> Nigel Roome
>
>> > It might even be fun to allow the students to address the fact that SRI
>> > research has historically been a disaster in identifying "socially
>> > responsible" behavior; that there is no definition of SR behavior or
CSR
>> > for
>> > that matter, as most definitions are narrow ideological conceits; that
>> > stocks screened for SRI do NOT perform better than comparable non-SRI
>> > stocks; the ONLY benefits have come from "sector segregation," which of
>> > course caused SRI stocks to underperform dramatically over the past 5
>> > years.
>> >
>> > You could start by having them read a balanced book on the subject:
David
>> > Vogel's book on The Market for Virture, which punctures most of the
>> > hare-brained claims of the 'cult of CSR' and the horrid quality of
>> > "research" generated by SRI researchers.
>> >
>> > You might also have the students read the article I wrote in
Organization
>> > and Environment so they will not be patronized by pre-cooked
ideological
>> > perspectives on this and might be prompted to actually think
creatively,
>> > without intimidation to deliver the precooked palaver juiced out by the
>> > CSR/SRI community.
>> >
>> > I apologize in advance for the colorful language, but isn't in time
adults
>> > teaching kids took real responsibility for teaching critical thinking?
>> >
>> > SRI is one of the most unprogressive and elitist movements of our
time...
>> > A
>> > sorry bastardization of corporate responsibility.
>> >
>> > Cheers,
>> >
>> >
>> > --
>> >
>> > Jon Entine
>> >
http://www.jonentine.com
>> >
>> > (513) 527-4385
>> > cell: 319-8388
>> > FAX: 527-4386
>> >
>> >
>> >
>> >
>> > On 4/5/06 9:59 AM, "roome@FSW.EUR.NL" <
roome@FSW.EUR.NL> wrote:
>> >
>>> >> Hi Magali,
>>> >>
>>> >> How are you? As for SRI here are some thoughts off the top of my
head.
>>> >>
>>> >> I can envision at least four classes on this topic.
>>> >>
>>> >> 1. Identifies the nature of SRI as part of the social movement that
is
>>> >> CSR
>>> >> thinking and practice. The key point here is that it is part of the
>>> >> contemporay 'system' or social architecture of CSR. in contrsat to
the
>>> >> past where enviornmental behaviour and basic social standards were
set
>>> >> by
>>> >> command-and-control government the emergence of SRI is part of the
the
>>> >> markets response to CSR.
>>> >>
>>> >> 2. Logically this would be followed by a more detailed account of how
>>> >> SRI
>>> >> funds operate - their use of expert screening boards, screening
>>> >> mechanisms
>>> >> and so on. This might include comment on their attraction to
investors
>>> >> and their alignment with CSR principles in their own behaviour.
Funds
>>> >> of
>>> >> course divide between those driven by CSR committeed banks and
financial
>>> >> institutions and those that are simply part of the portfolio of
>>> >> otherwise
>>> >> unreconstructed finance houses (simply offering SRI funds because
there
>>> >> is
>>> >> demand for these products);
>>> >>
>>> >> 3. This itself could be followed by a class with a more critical
>>> >> perpsective on SRI. The argument might be that SRI funds outperform
>>> >> conventioanl funds. You would expect this if SR practices were an
>>> >> indicator of the quality of maanagement. How then are SRI included
>>> >> companies screened? In addition, if we assume (as I do) that
corportae
>>> >> responsibility requires innovation and that innovation is risky so we
>>> >> would expect that some SRI companies would be more successful than
>>> >> ordinary companies but others would be failures. How does this
affect
>>> >> SRI
>>> >> performance.
>>> >>
>>> >> On the critical front you could also address the linguistic deception
>>> >> involve in some well-know (globally visible) SRIs that call
themselves
>>> >> sustainability funds when at best they include companies that have
>>> >> managed
>>> >> to simply reduce their impact on the planet. Do these funds help or
>>> >> hinder progress?
>>> >>
>>> >> 4. It would be fun and maybe even useful to set up a role play for a
>>> >> class
>>> >> to identify the interest and position of SRI 'stakeholders'. This
might
>>> >> include fund managers, SRI (analysts and screening agencies),
companies
>>> >> both those in and those out of these funds, investment communities,
>>> >> investors etc. Write a vignette on each stakeholder and invite
student
>>> >> groups to consider the SRI phenomenon from the perspectives of one of
>>> >> the
>>> >> groups and discuss the outcomes.
>>> >>
>>> >> Nigel Roome
>>> >>
>>> >>
>>>> >>> Hi Magali. I can't help you out with a syllabus, but I can suggest
a
>>>> >>> few
>>>> >>> articles you might want to include in one. Here's one on SRI I
have
>>>> >>> forthcoming at SMJ that runs through the arguments, pro and con,
for
>>>> >>> SRI,
>>>> >>> and finds an answer that sort of bridges these two positions:
>>>> >>>
>>>> >>>
http://papers.ssrn.com/sol3/papers.cfm?abstract_id=885950
>>>> >>>
>>>> >>> More student friendly might be the 2003 debate in O&E on the topic,
>>>> >>> between Jon Entine, Sandra Waddock, and me & my co-author, Rob
Salomon.
>>>> >>> Here's a link to our portion of this debate:
>>>> >>>
>>>> >>>
http://papers.ssrn.com/sol3/papers.cfm?abstract_id=624070
>>>> >>>
>>>> >>> I hope these will be of interest. And I hope you'll share with us
>>>> >>> whatever you come up with for a syllabus.
>>>> >>>
>>>> >>> Best,
>>>> >>> Mike
>>>> >>>
>>>> >>> ********************
>>>> >>> Michael L. Barnett, PhD
>>>> >>> University of South Florida
>>>> >>> College of Business Administration
>>>> >>> Department of Management & Organization
>>>> >>> 4202 E. Fowler Avenue, BSN 3527
>>>> >>> Tampa, FL 33620-5500
>>>> >>> Phone: 813-974-1727
>>>> >>> Fax: 813-974-1734
>>>> >>> Webpage:
http://www.coba.usf.edu/barnett
>>>> >>>
>>>> >>> View my research on my SSRN Author page:
>>>> >>> <http://ssrn.com/author=414796>
>>>> >>>
>>>> >>>
>>>> >>> ________________________________
>>>> >>>
>>>> >>> From: Organizations and the Natural Environment Discussion on
behalf of
>>>> >>> Gordon P Rands
>>>> >>> Sent: Wed 4/5/2006 2:14 AM
>>>> >>> To:
ONE-L@AOMLISTS.PACE.EDU
>>>> >>> Subject: Re: SRI
>>>> >>>
>>>> >>>
>>>> >>>
>>>> >>> Magali -
>>>> >>>
>>>> >>> I always do one session on SRI in my business & society course,
>>>> >>> basically
>>>> >>> using online material from the Social Venture Network (they have
>>>> >>> biennial
>>>> >>> reports on the amount of money under investment) and annual reports
on
>>>> >>> SR
>>>> >>> mutual funds' screens and performance. I also show a video on
Vermont
>>>> >>> National Bank to introduce students to the topic of community-based
>>>> >>> social
>>>> >>> investing. Shorebank Pacific would be a better example today, but
I
>>>> >>> don't
>>>> >>> think there is a video about them.
>>>> >>>
>>>> >>> Gordon
>>>> >>>
>>>> >>> Quoting Magali Delmas <
delmas@BREN.UCSB.EDU>:
>>>> >>>
>>>>> >>>> Dear Colleagues,
>>>>> >>>>
>>>>> >>>> Has anyone developed an elective course on Socially Responsible
>>>>> >>>> Investing
>>>>> >>>> (SRI)? Or maybe integrated a few sessions on SRI in a course? I
am
>>>>> >>>> looking
>>>>> >>>> for syllabi on the subject.
>>>>> >>>>
>>>>> >>>> Thanks
>>>>> >>>>
>>>>> >>>> Magali
>>>>> >>>>
>>>>> >>>> Magali Delmas
>>>>> >>>> Assistant Professor
>>>>> >>>> Donald Bren School of Environmental Science and Management
>>>>> >>>> University of California, Santa Barbara
>>>>> >>>> CA 93106-5131
>>>>> >>>> Phone (805) 893-7185
>>>>> >>>> Email:
delmas@bren.ucsb.edu
>>>>> >>>>
http://www.bren.ucsb.edu/~delmas/
>>>>> >>>>
>>>> >>>
>> >
>> >
>> >
>> >
>> >
>> >