Dear all,
I can only recommend the book which we used on a MSc course on "Marketing, Sustainability and Ethics" here at Cranfield University – School of Management. If you are interested in the syllabus, please get in touch.
All the best from Cranfield
Heiko
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Dr. Heiko Spitzeck
Cranfield University
Doughty Centre for Corporate Responsibility
Tel: 0044 (0) 1234 751122 ext 3219
www.doughtycentre.info
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From: Organizations and the Natural Environment Discussion [mailto:ONE-L@AOMLISTS.PACE.EDU] On Behalf Of Ken Peattie
Sent: 19 February 2010 12:24
To: ONE-L@AOMLISTS.PACE.EDU
Subject: Re: Help with undergraduate sustainability courses
Hi Geoff,
If any of your colleagues are interested in establishing a Marketing and Sustainability course, myself and Frank Belz from Germany published the book 'Sustainability Marketing: A Global Perspective' pitched largely at undergraduate level (it includes illustrative cases, suggested discussion questions etc).
The book is backed up by teaching materials via the Wiley Website, and we are now running a blog of issues and cases that might tickle students' interests to further support it as well.
Details are at www.sustainability-marketing.com
Best wishes,
Ken.
Professor Ken Peattie,
Director, BRASS Research Centre,
Cardiff University, UK.
-----Organizations and the Natural Environment Discussion <ONE-L@AOMLISTS.PACE.EDU> wrote: -----
To: ONE-L@AOMLISTS.PACE.EDU
From: Geoff Bell <ggbell@D.UMN.EDU>
Sent by: Organizations and the Natural Environment Discussion <ONE-L@AOMLISTS.PACE.EDU>
Date: 02/12/2010 07:20PM
Subject: Help with undergraduate sustainability courses
Good afternoon colleagues
My colleagues and I here at the University of Minnesota Duluth are beginning the process of developing a sustainability initiative in the Labovitz School of Business and Economics – presumably in the form of one or more courses in sustainability for Undergraduate business students. It is in that context that I seek you help and assistance. If you teach a course in sustainability, I would appreciate receiving a copy of your syllabus. Additionally, if you have any reflections on the process of developing your course or program, I'd appreciate hearing your insights into what you were glad you did or what you wish you'd done differently.
Thanks in advance for your help.
____________________________________________
Geoffrey G. Bell, PhD, CA
Associate Professor of Management and Department Head
Department of Management Studies
University of Minnesota Duluth
365Q Labovitz School of Business & Economics Building