View Thread

Expand all | Collapse all

The Green Onion: a corporate environmental strategy framework

  • 1.  The Green Onion: a corporate environmental strategy framework

    Posted 06-04-2010 20:38

    Dear Colleagues,

     

    I hope you will indulge me in publicizing a new paper. Those of you who teach corporate environmental management may find it to be of use because it introduces a framework for strategically conceptualizing environmental management initiatives. Besides that....how can you resist a paper entitled "The Green Onion" J

     

    Title: The Green Onion: a corporate environmental strategy framework

    Journal: Corporate Social Responsibility and Environmental Management (article in press)

    Link: http://www3.interscience.wiley.com/journal/122681514/abstract

     

    Abstract

    Since the 1990s, there has been a proliferation of research exploring the benefits of proactive corporate environmental management initiatives. Unfortunately, the absence of a comprehensive, strategic planning framework relegates much of this valuable research to a study of good ideas for making money while operating more sustainably. This paper presents a framework for guiding corporate environmental strategy to bring order to existing observations and allow social scientists to begin the process of orderly control and prediction. The research is based on modified grounded theory and an extensive literature review pertaining to the benefits of corporate environmental management. The framework has been named the Green Onion to highlight the multiple strategic layers of influence uncovered and the importance of retaining resilient outer layers (i.e., stakeholder management) to protect the highly potent core of functional environmental management initiatives (i.e., cost saving initiatives). Copyright © 2009 John Wiley & Sons, Ltd and ERP Environment.  

     

    If you do not have access to online databases, please contact me at valentine@pp.u-tokyo.ac.jp and I will send you a pre-press copy.

     

    All the best,

    Scott

     

    ___________________________________________

    Dr. Scott Valentine
    Assistant Professor, Assistant Director MPP/IP Program

    Graduate School of Public Policy (GraSPP)

    The University of Tokyo

    #620 Administration Bureau Building No. 2

    7-3-1 Hongo, Bunkyo-ku

    Tokyo 113-0033, JAPAN

     

    phone: +813-5841-0784

    fax: +813-5841-0784

    e-mail: valentine@pp.u-tokyo.ac.jp

    www.scottvalentine.net

    ___________________________________________