View Thread

Expand all | Collapse all

Uber and the Sharing Economy

  • 1.  Uber and the Sharing Economy

    Posted 02-24-2016 15:49



    REGISTER NOW to access full inspection copies & teaching notes.

    QUESTIONS?
    draheims@umich.edu


     
    Just Released:
    Uber and the Sharing Economy: Global Market Expansion and Reception

    Uber, the successful yet controversial car sharing service, is looking to scale its model in India, China, and the rest of Southeast Asia, but is increasingly running into regulatory hurdles. Uber currently markets itself based on word of mouth, but in markets like China where two companies dominate 99% of market share, this may be insufficient. Students analyze Uber's quest for global expansion and leadership role in growing the sharing economy.

    >View Case Details
    Author: 
    Andrew Hoffman - Holcim (US) Professor of Sustainable Enterprise; Education Director, Graham Sustainability Institute
    Topics:
    Strategy & Management, International Business, Emerging Markets
    Student Level:
    Undergraduate, Graduate
    Teaching Note:
    Available to Registered Educators
    Forward to Friend 
    Copyright © 2016 The William Davidson Institute at the University of Michigan, All rights reserved.
    You are receiving this email because you are an educator.

    Our mailing address is:
    The William Davidson Institute at the University of Michigan
    Suite B - 3000, 24 Frank Lloyd Wright Dr.
    Ann Arbor, MI 48106