AnnMarie -
Thanks for your very interesting post. I commend you for writing the personal
introspection as you begin your research. The topic sounds fascinating. I
will be particularly interested to learn what you learn about the factors that
motivate or facilitate ecological consumption.
I assume that you are familiar with the literature (mostly non-academic in
nature) on voluntary simplicity. I think it might be interesting as you
conduct your research to ask subjects, perhaps at the end, about whether they
have read any books on voluntary simplicity, and if so, which ones. I would
hypothesize that the more people have read on voluntary simplicity, the more
pro-ecological their consumption would be.
I assume that you also are familiar with the literature on environmental
values, attitudes and behavior, primarily from the environmental psychology
field. I haven't stayed completely current in it, but there is a large body
of research that pertains to your topic. One of the key pieces that I think
would be relevant is the role of social support to an individual engaging in
ecological consumption.
I would be interested in learning more about your research. Are you going to
be at the Greening of Industry conference in Cardiff? If so, perhaps we could
meet and talk while there. In any case, good luck with what sounds like a
fascinating project!
Gordon
Gordon Rands
Associate Professor of Management
Western Illinois University
Macomb, IL 61455
Quoting "AnnMarie.Ryan" <
annmarie.ryan@UL.IE>:
> I absolutely agree with you Mike. I have been observing the discussion with
> great interest, and it strikes me that once certain cues are used,
> intentionally or otherwise, everyone settles into their known position, and
> begins to argue, in what tend to be quite predictable ways.....i.e. "[someone
> writes] 'value v's values', and the response is [ah ha! I know what I want to
> say about that......." without, perhaps really reflecting on what the person
> is trying to say and the context that they are trying to say it in.
>
> But back to the argument at hand. I am about to embark on a consumer based
> study on green consumption. I am choosing an ethnographic method, as I
> believe that gaining access to consumers lived experience has the ability to
> prove quite insightful in terms of understanding their day-to-day lives and
> their relationship with the environment. The central focus will be on their
> consumption practices, and looking at their ecological consumption which may
> be evidenced in their choice of transport (including brand of lets say, car),
> the products they use to clean their house (home made, bought, ecological
> etc). I am conscious however, that I, a priori, consider myself an
> ethical/ecological consumer, and am wondering, when I am in the field, how
> will I stop myself from 'judging' people's behaviour which may not fit my own
> frame of reference? For example, the 'subject' could have all the trappings
> of sustainable living [lets just imagine we know what these are], but also
> might be a working mom, who has to travel excessively [you see already using
> judging language] during the day to pick up her kid for cr�che, get back to
> work, go out in the evenings, or whatever. I might be thinking, well, perhaps
> if she was at home, she would have to travel so much and could spend time
> with her children....etc...[I am a female, just in case there is an immediate
> reaction to this]. Of course I wouldn't allow such immediate observations to
> become central to me 'findings' on their own, but would 'my subject' pick up
> on my body language? Would I make her feel that perhaps she is 'not doing it
> RIGHT'? - how would this affect the research.....
> Of course already engaging in what I consider ecological consumption allows
> me to get closer to and be more sensitive towards the emerging issues in the
> research - but it also means that I am going into the field with my own
> vales, not only acknowledged but a key part of the research.
>
> One thing that I am in the process of doing is writing a personal
> introspection, so that I can document, at this point in the research, what my
> values are, what my own consumption practices are, what role do, for example,
> ecological brands, have in my own "self realisation" etc. this 'document'
> then remains a reference point throughout the research. Of course the keeping
> of field notes, and observing the nature of the questions I pose during the
> research will also help me to continually reflect on my values and the impact
> they are having on the research, both good and bad. I intend to engage, that
> is, in what Alvesson and Skoldberg (2000) term a Reflexive Methodology"
> [Alvesson, Mats and Kaj Skoldberg (2000), Reflexive Methodology: New Vistas
> for Qualitative Research. London: Sage.]
>
> Well I am not sure that I have contributed to the discussion, but thank you
> for the opportunity to reflect on my research!!!!
>
> Kind regards
> Annmarie Ryan
>
> *************
> Research Associate (postdoc)
> International Centre for Sustainable Enterprise
> Kemmy Business School
> University of Limerick
> Limerick
> Ireland
> *************
>
>
>
> -----Original Message-----
> From: Organizations and the Natural Environment Discussion
> [mailto:
ONE-L@AOMLISTS.PACE.EDU] On Behalf Of Barnett, Michael
> Sent: 10 May 2006 18:39
> To:
ONE-L@AOMLISTS.PACE.EDU
> Subject: Re: Defining Sustainability: Efficiency, Effectiveness, Sufficiency
>
> Hi Gordon. It's not clear to me that I misunderstood what Hilary wrote, but
> obviously I, and most any (long-term) thinking person, agree with your
> restatement of her words.
>
> It appears that the word "value" is akin to a Rorschach test. In no place in
> my response did I say "economic" value, nor did I say maximization of
> profits, or anything male dominated, or anything but "value." Instead, some
> folks looked at the word, maybe looked at my profile, and then inferred
> things I never said, nor implied. Any inference, it seems to me, is more a
> reflection of the values of the reader than of the writer.
>
> One is free to value things any way one wants -- be it economically, morally,
> socially, aesthetically, pathetically, whatever. To restate what I said, or
> intended to imply, but perhaps did not lead others to infer, is that we
> should not be in the game of telling folks what to value. Rather, we should
> be in the game of demonstrating to folks what the presence or absence of
> certain things implies for them, their organizations, their economy, their
> planet, etc. We have an obligation to be systematic, big-picture thinkers
> who use defensible analytical techniques to argue and test -- not a bunch of
> folks who offer personal commentary. Indeed, I suspect that much of the work
> we will do, and have done, will show folks that "valuing" some things over
> other things has perverse consequences -- be they economic, social,
> environmental, aesthetic, feminine, whatever -- but we can't tell them that
> the tradeoffs are or are not worthwhile. Is the life of one owl of greater
> or lesser "value" than the livelihoods of 45 loggers? I don't know.
> Probably not economically, but perhaps in other ways one might value. But I
> shouldn't be taking a stand on this as a researcher. Instead, I should be
> arguing, and hopefully solidly demonstrating, that logging kills the owl.
> Minds will change if we adequately argue our case; if our case is dismissed
> because it is intentionally and excessively biased, then we lose our ability
> to change many, and some of the most relevant, minds. That's the slippery
> slope I speak of.
>
> Best,
> Mike
>
> -----Original Message-----
> From: Gordon P Rands [mailto:
GP-Rands@wiu.edu]
> Sent: Wednesday, May 10, 2006 12:23 AM
> To: Organizations and the Natural Environment Discussion; Barnett,
> Michael
> Cc:
ONE-L@AOMLISTS.PACE.EDU
> Subject: Re: Defining Sustainability: Efficiency, Effectiveness,
> Sufficiency
>
>
> Mike, I think you misunderstood Hilary's comment. I think she was simply
> saying that her "mother tongue" is one of values, not one of (supposedly)
> value-free economics. I agree with that. While efficiency is important, it
>
> isn't the most important thing. I agree with her and others who have implied
>
> that those who hold that maximization of profit is the most important (moral)
>
> value have had tremendous influence and impacts on American (and global)
> society, and that much of this impact has been harmful. To not speak the
> language of other values in our role as scholars, especially in the
> classroom,
> at least some of the time (thus being "multi-lingual"), is a disservice to
> our
> students and to society.
>
> Gordon
>
> Quoting "Barnett, Michael" <
mbarnett@coba.usf.edu>:
>
> > I must admit, that one hit me out of left field. In my language, I
> certainly
> > intended to convey no male dominance. I wasn't even bearing my teeth when
> I
> > typed it. Seriously, we have to use a language when we talk. Having the
> > conversation in English already implies dominance of the field by English
> > speakers. I'm afraid I don't know how to be multilingual at all, let
> alone
> > in a way that uses no words that might imply male dominance beyond my
> > apparently male dominated mother/father tongue (whatever it is). And if I
> > can't use words I know, then I'll be excluded from the conversation. I'm
> not
> > trying to be a wise guy/gal here -- I just think a fear of using the wrong
> > word, especially when one doesn't know what the right words are, according
> to
> > some, has a chilling effect on conversation.
> >
> > Warily,
> > Mike (no need to assume, it's a male name)
> >
> > ********************
> > Michael L. Barnett, PhD
> > University of South Florida
> > College of Business Administration
> > Department of Management & Organization
> > 4202 E. Fowler Avenue, BSN 3527
> > Tampa, FL 33620-5500
> > Phone: 813-974-1727
> > Fax: 813-974-1734
> > Webpage:
http://www.coba.usf.edu/barnett
> >
> > View my research on my SSRN Author page:
> > <http://ssrn.com/author=414796>
> >
> >
> > ________________________________
> >
> > From: Organizations and the Natural Environment Discussion on behalf of
> >
hilary@BRADBURY-HUANG.NET
> > Sent: Mon 5/8/2006 4:02 PM
> > To:
ONE-L@AOMLISTS.PACE.EDU
> > Subject: Re: Defining Sustainability: Efficiency, Effectiveness,
> Sufficiency
> >
> >
> > Michael
> >
> > You write: "We're welcome to cross this line as individual citizens, but
> as
> > scholars, I think we should stay away from advocating values, and stick to
> > determining value."
> >
> > I do not doubt that putting numbers/prices on nature (determining value)
> is
> > useful. I do it all the time in my work. I feel we go too far when we
> > forget that the reason we do this is to speak in a language that corporate
> > (male) leaders can understand. But this language is not my "mother
> tongue,"
> > nor do I wish it to be mistaken for such by my students or my children.
> > Therefore let us be multilingual and not insist that "determining value"
> > implies a value free language. The language of the market has colonized so
> > much of contemporary western life, but to declare it value free as well is
> > really just too much (and in many ways hinders the effort of moving toward
> > sustainability).
> >
> > Respectfully,
> >
> > Hilary Bradbury-Huang, Ph.D.
> > USC|Center for Sustainable Cities
> >
> > cell phone: 626 372 1516
> >
> >
> >
> >
> >
> >
> > -------- Original Message --------
> > Subject: Re: Defining Sustainability: Efficiency, Effectiveness,
> > Sufficiency
> > From: "Barnett, Michael" <
mbarnett@coba.usf.edu>
> > Date: Mon, May 08, 2006 11:08 am
> > To:
ONE-L@AOMLISTS.PACE.EDU
> >
> > I think I agree with Andy, too, but I do want to once again point out
> that
> > we risk falling down a slippery slope if we tread beyond value into values.
>
> > There's a fine line there somewhere that we don't want to cross, where we
> go
> > from demonstrating the value of a wood thrush to the ecosystem and to the
> > economy, to instead telling folks that they should value the song of a
> wood
> > thrush more than the sound of a logger's chain saw. We're welcome to
> cross
> > this line as individual citizens, but as scholars, I think we should stay
> > away from advocating values, and stick to determining value.
> >
> > Best,
> > Mike
> >
> > *********************************************
> > Michael L. Barnett, PhD
> > Department of Management, BSN 3527
> > College of Business Administration
> > University of South Florida
> > 4202 E. Fowler Avenue
> > Tampa, FL 33620
> > Phone: (813) 974-1727
> > Fax: (813) 974-1734
> > Website:
http://coba.usf.edu/barnett
> > View my research on my SSRN Author page:
> > <http://ssrn.com/author=414796>
> >
> >
> > -----Original Message-----
> > From: Organizations and the Natural Environment Discussion
> > [mailto:
ONE-L@AOMLISTS.PACE.EDU]On Behalf Of Dick Dailey
> > Sent: Monday, May 08, 2006 10:39 AM
> > To:
ONE-L@AOMLISTS.PACE.EDU
> > Subject: Re: Defining Sustainability: Efficiency, Effectiveness,
> > Sufficiency
> >
> >
> > Andrew,
> >
> > I absolutely agree with you. And I'm an economist.
> >
> > Dick Dailey
> >
> > Richard T. Dailey
> > Professor of Management, emeritus
> > School of Business Administration
> > University of Montana
> > Missoula, MT 59812
> >
> >
> > At 8:27 AM -0400 5/8/06, Andrew A. King wrote:
> > >Two thoughts:
> > >
> > >1) It strikes me that the notion of sustainability comes from a
> > >resource economics view of the world. Renewable resources like
> > >fisheries have many sustainable rates of harvesting, one of which
> > >maximizes welfare. Non-renewable resources have an optimal rate of
> > >extraction. Both of these extraction paths can be thought of as the
> > >"sustainable" harvest rates. Can the ideas of optimal extraction
> > >really be applied when we consider ecosystems as a whole? The
> > >Amazon basin has an optimal rate of forestry, or an optimal rate of
> > >soy bean cultivation. Each could be "sustainable" in some sense,
> > >but global effects and global preferences might differ.
> > >
> > >2) I believe that the overwhelming emphasis on sustainability shapes
> > >the debate around resources and thereby weakens the discussion.
> > >Personally, I have no doubt that we will find a way to feed 9
> > >billion people, or that we will make advances so that they believe
> > >they are better off than we are today. My concern is that they will
> > >live in a diminished world and be so unaware of their loss, that
> > >they do not even value it. They will be like children that grew up
> > >in a city and never knew what it is like to see the stars, hear a
> > >Wood Thrush sing, or pick up sea shells on a wild beach.
> > >
> > >To me the issue is not about sustaining our resources, but in
> > >figuring out how to value and protect those things that are not
> > >(priced) resources.
> > >
> > >Personally, I think "sustainability" misdirects our energy from the
> > >important issues at hand.
> > >
> > >AK
> > >
> > >
> > >Andrew King
> > >Associate Professor of Business Administration
> > >Tuck School of Business at Dartmouth College
> > >202 Chase Hall
> > >Hanover, NH 03755
> > >
> > >Office: 603-646-9185
> > >Cell: 603-359-0369
> >
>