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Super Bowl strives to be carbon-neutral

  • 1.  Super Bowl strives to be carbon-neutral

    Posted 04-20-2007 10:46

    Super Bowl strives to be carbon-neutral

     

    Associated Press  

     

     

     

     

     

     

    The NFL's first serious attempt at a green Super Bowl did not go well.

    "All we did was recycle, and it was a disaster," said Jack Groh, director of the league's environmental program.

    The year was 1994, when many special events paid little attention to recycling. The venue was the Georgia Dome. Groh, in his first year consulting with the league, found some volunteers and went about the task the hard way.

    "What we eventually decided on was taking all the bags of trash from the stadium, bringing them down to the loading dock, breaking them open, and then hand picking all the cans and the bottles out of this really disgusting and miserable garbage," Groh said. "It was awful. It was inefficient. It was costly. It was time consuming. It was messy and dirty, and it didn't yield enough of a return to make it worthwhile."

    The following year, the NFL came up with mission statement: Make the Super Bowl greener, but do it using the same type of sound business practices that have helped make the game itself so popular.

    As a result, the biggest of the big games has become more environmentally friendly with each passing year. The Indianapolis Colts' victory over the Chicago Bears in <st1:city w:st="on"><st1:place w:st="on">Miami</st1:place></st1:city> in January will be remembered by many as the first rainy Super Bowl, but Groh has another adjective for it: carbon-neutral.

    "Everybody and their uncle is starting to talk about being carbon-neutral and carbon mitigation," Groh said. "Five years ago, before Al Gore was doing his power-point presentation, we already were trying to address it."

    The NFL's list of eco-friendly measures from this year's Super Bowl is long and impressive - and surprisingly cost-effective:

    - Leftover food. Up to 60,000 pounds of extra food was left over from all the banquets, parties and luncheons. These weren't leftovers in the traditional sense - this was prepared food that was cooked in kitchens, but never made it out to the serving tables. The NFL distributed the food to soup kitchens, shelters, churches and other organizations.

    "If you don't recover it, it turns into 30 tons of garbage," Groh said. "You'd have to pay to haul it to a landfill. You have to pay tipping fees and dump it there. It's a pretty costly proposition to dispose of 30 tons of garbage."

    - Leftover stuff. <st1:city w:st="on"><st1:place w:st="on">Miami</st1:place></st1:city> was decorated with 5 miles of fabric in the form of steamers, banners and other decorations. The league could have filled a tractor-trailer or two - and a lot of landfill space - with its leftover office supplies, building materials and various things bearing the Super Bowl logo.

    "Everything that could be salvaged, we would salvage it," Groh said. "Inventory it, and distribute it primarily to local non-profits."

    - Recycling. The NFL recycled dozens of tons of cardboard at the stadium. (Drinks were served in plastic souvenir cups, so most people took them home.) Aluminum, plastic, glass and mounds of paper were recycled at the media center, where some 3,500 reporters sifted through a week's worth of news releases. Tons of wood was recycled from the NFL Experience theme park.

    - Negating greenhouse gases: Two years ago, the NFL went to the Oak Ridge National Laboratory in <st1:state w:st="on">Tennessee</st1:state> to find out how much carbon dioxide had been spewed into the atmosphere because of the Super Bowl in <st1:city w:st="on"><st1:place w:st="on">Jacksonville</st1:place></st1:city>.

    The answer wasn't as bad as the league thought. For example, the ships used for temporary hotels didn't count - they would have been pumping greenhouse gases on cruises elsewhere if not at the Super Bowl.

    Still, the lab said that the NFL's fleet of 2,000 vehicles and the electricity at the stadium helped contribute to a final tally of 1 million pounds of carbon dioxide.

    "They said in the big scheme of things, that's not a lot of greenhouse gas," Groh said. "But you guys made it, you guys are responsible for it."

    To make up for its mess, the NFL is planting 3,000 trees in the <st1:city w:st="on"><st1:place w:st="on">Miami</st1:place></st1:city> area, mostly in large groups to maximize the carbon-negating effect. The most notable project is planned for next month, when 500 native species trees are to be planted to help reclaim the <st1:placename w:st="on">Dinner</st1:placename> <st1:placename w:st="on">Key</st1:placename> <st1:placename w:st="on">Spoil</st1:placename> <st1:placetype w:st="on">Islands</st1:placetype> near <st1:city w:st="on"><st1:place w:st="on">Miami</st1:place></st1:city>.

    Groh said the NFL spent only $2,500 on making this year's Super Bowl green. The league relied on local resources, volunteers and donations from organizations such as the U.S. Forest Service. Groh said the league deliberately did not want to practice what he called "checkbook environmentalism," in which a rich group simply writes a check and leaves town.

    http://msn.foxsports.com/nfl/story/6706682?MSNHPHCP&GT1=9331

    Super Bowl XLI Environmental Program: http://www.superbowl.com/features/environmental-program

     

     



  • 2.  Super Bowl strives to be carbon-neutral

    Posted 04-23-2007 11:12
    I am curious as to what people think about these mechanisms to be "carbon
    neutral". (i.e. companies such as terra pass, etc). I was thinking of
    starting an initiative for my University, but I got some push back saying
    that engaging in these programs would just encourage those who can afford it
    to just continue using as much energy as they want.

    Sandy

    -----Original Message-----
    From: Organizations and the Natural Environment Discussion
    [mailto:ONE-L@AOMLISTS.PACE.EDU] On Behalf Of Dale Fitzgibbons
    Sent: Friday, April 20, 2007 10:46 AM
    To: ONE-L@AOMLISTS.PACE.EDU
    Subject: Super Bowl strives to be carbon-neutral

    Super Bowl strives to be carbon-neutral

    Associated Press






    The NFL's first serious attempt at a green Super Bowl did not go well.
    "All we did was recycle, and it was a disaster," said Jack Groh, director of
    the league's environmental program.
    The year was 1994, when many special events paid little attention to
    recycling. The venue was the Georgia Dome. Groh, in his first year
    consulting with the league, found some volunteers and went about the task
    the hard way.
    "What we eventually decided on was taking all the bags of trash from the
    stadium, bringing them down to the loading dock, breaking them open, and
    then hand picking all the cans and the bottles out of this really disgusting
    and miserable garbage," Groh said. "It was awful. It was inefficient. It was
    costly. It was time consuming. It was messy and dirty, and it didn't yield
    enough of a return to make it worthwhile."
    The following year, the NFL came up with mission statement: Make the Super
    Bowl greener, but do it using the same type of sound business practices that
    have helped make the game itself so popular.
    As a result, the biggest of the big games has become more environmentally
    friendly with each passing year. The Indianapolis Colts' victory over the
    Chicago Bears in Miami in January will be remembered by many as the first
    rainy Super Bowl, but Groh has another adjective for it: carbon-neutral.
    "Everybody and their uncle is starting to talk about being carbon-neutral
    and carbon mitigation," Groh said. "Five years ago, before Al Gore was doing
    his power-point presentation, we already were trying to address it."
    The NFL's list of eco-friendly measures from this year's Super Bowl is long
    and impressive - and surprisingly cost-effective:
    - Leftover food. Up to 60,000 pounds of extra food was left over from all
    the banquets, parties and luncheons. These weren't leftovers in the
    traditional sense - this was prepared food that was cooked in kitchens, but
    never made it out to the serving tables. The NFL distributed the food to
    soup kitchens, shelters, churches and other organizations.
    "If you don't recover it, it turns into 30 tons of garbage," Groh said.
    "You'd have to pay to haul it to a landfill. You have to pay tipping fees
    and dump it there. It's a pretty costly proposition to dispose of 30 tons of
    garbage."
    - Leftover stuff. Miami was decorated with 5 miles of fabric in the form of
    steamers, banners and other decorations. The league could have filled a
    tractor-trailer or two - and a lot of landfill space - with its leftover
    office supplies, building materials and various things bearing the Super
    Bowl logo.
    "Everything that could be salvaged, we would salvage it," Groh said.
    "Inventory it, and distribute it primarily to local non-profits."
    - Recycling. The NFL recycled dozens of tons of cardboard at the stadium.
    (Drinks were served in plastic souvenir cups, so most people took them
    home.) Aluminum, plastic, glass and mounds of paper were recycled at the
    media center, where some 3,500 reporters sifted through a week's worth of
    news releases. Tons of wood was recycled from the NFL Experience theme park.

    - Negating greenhouse gases: Two years ago, the NFL went to the Oak Ridge
    National Laboratory in Tennessee to find out how much carbon dioxide had
    been spewed into the atmosphere because of the Super Bowl in Jacksonville.
    The answer wasn't as bad as the league thought. For example, the ships used
    for temporary hotels didn't count - they would have been pumping greenhouse
    gases on cruises elsewhere if not at the Super Bowl.
    Still, the lab said that the NFL's fleet of 2,000 vehicles and the
    electricity at the stadium helped contribute to a final tally of 1 million
    pounds of carbon dioxide.
    "They said in the big scheme of things, that's not a lot of greenhouse gas,"
    Groh said. "But you guys made it, you guys are responsible for it."
    To make up for its mess, the NFL is planting 3,000 trees in the Miami area,
    mostly in large groups to maximize the carbon-negating effect. The most
    notable project is planned for next month, when 500 native species trees are
    to be planted to help reclaim the Dinner Key Spoil Islands near Miami.
    Groh said the NFL spent only $2,500 on making this year's Super Bowl green.
    The league relied on local resources, volunteers and donations from
    organizations such as the U.S. Forest Service. Groh said the league
    deliberately did not want to practice what he called "checkbook
    environmentalism," in which a rich group simply writes a check and leaves
    town.
    http://msn.foxsports.com/nfl/story/6706682?MSNHPHCP>1=9331
    Super Bowl XLI Environmental Program:
    http://www.superbowl.com/features/environmental-program


  • 3.  Super Bowl strives to be carbon-neutral

    Posted 04-23-2007 11:31
    I think that the fact the Super Bowl is doing it is an example
    of how companies who can afford it can take action. It seems
    that research in stakeholder theory and legitimacy supports
    the diffusion of Carbon Neutrality as well as other Green
    initiatives. It is curious that CNN, Discovery and the Weather
    Channel (among others) have increased their programming in
    such matters. Are we seeing the legitimation of the issue of
    global warming? or is it a case of agenda setting by key
    stakeholders?

    ---- Original message ----
    >Date: Mon, 23 Apr 2007 11:12:14 -0400
    >From: Sandra Rothenberg <srothenberg@COB.RIT.EDU>
    >Subject: Re: Super Bowl strives to be carbon-neutral
    >To: ONE-L@AOMLISTS.PACE.EDU
    >
    >I am curious as to what people think about these mechanisms
    to be "carbon
    >neutral". (i.e. companies such as terra pass, etc). I was
    thinking of
    >starting an initiative for my University, but I got some push
    back saying
    >that engaging in these programs would just encourage those
    who can afford it
    >to just continue using as much energy as they want.
    >
    >Sandy
    >
    >-----Original Message-----
    >From: Organizations and the Natural Environment Discussion
    >[mailto:ONE-L@AOMLISTS.PACE.EDU] On Behalf Of Dale Fitzgibbons
    >Sent: Friday, April 20, 2007 10:46 AM
    >To: ONE-L@AOMLISTS.PACE.EDU
    >Subject: Super Bowl strives to be carbon-neutral
    >
    >Super Bowl strives to be carbon-neutral
    >
    >Associated Press
    >
    >
    >
    >
    >
    >
    >The NFL's first serious attempt at a green Super Bowl did not
    go well.
    >"All we did was recycle, and it was a disaster," said Jack
    Groh, director of
    >the league's environmental program.
    >The year was 1994, when many special events paid little
    attention to
    >recycling. The venue was the Georgia Dome. Groh, in his first
    year
    >consulting with the league, found some volunteers and went
    about the task
    >the hard way.
    >"What we eventually decided on was taking all the bags of
    trash from the
    >stadium, bringing them down to the loading dock, breaking
    them open, and
    >then hand picking all the cans and the bottles out of this
    really disgusting
    >and miserable garbage," Groh said. "It was awful. It was
    inefficient. It was
    >costly. It was time consuming. It was messy and dirty, and it
    didn't yield
    >enough of a return to make it worthwhile."
    >The following year, the NFL came up with mission statement:
    Make the Super
    >Bowl greener, but do it using the same type of sound business
    practices that
    >have helped make the game itself so popular.
    >As a result, the biggest of the big games has become more
    environmentally
    >friendly with each passing year. The Indianapolis Colts'
    victory over the
    >Chicago Bears in Miami in January will be remembered by many
    as the first
    >rainy Super Bowl, but Groh has another adjective for it:
    carbon-neutral.
    >"Everybody and their uncle is starting to talk about being
    carbon-neutral
    >and carbon mitigation," Groh said. "Five years ago, before Al
    Gore was doing
    >his power-point presentation, we already were trying to
    address it."
    >The NFL's list of eco-friendly measures from this year's
    Super Bowl is long
    >and impressive - and surprisingly cost-effective:
    >- Leftover food. Up to 60,000 pounds of extra food was left
    over from all
    >the banquets, parties and luncheons. These weren't leftovers
    in the
    >traditional sense - this was prepared food that was cooked in
    kitchens, but
    >never made it out to the serving tables. The NFL distributed
    the food to
    >soup kitchens, shelters, churches and other organizations.
    >"If you don't recover it, it turns into 30 tons of garbage,"
    Groh said.
    >"You'd have to pay to haul it to a landfill. You have to pay
    tipping fees
    >and dump it there. It's a pretty costly proposition to
    dispose of 30 tons of
    >garbage."
    >- Leftover stuff. Miami was decorated with 5 miles of fabric
    in the form of
    >steamers, banners and other decorations. The league could
    have filled a
    >tractor-trailer or two - and a lot of landfill space - with
    its leftover
    >office supplies, building materials and various things
    bearing the Super
    >Bowl logo.
    >"Everything that could be salvaged, we would salvage it,"
    Groh said.
    >"Inventory it, and distribute it primarily to local
    non-profits."
    >- Recycling. The NFL recycled dozens of tons of cardboard at
    the stadium.
    >(Drinks were served in plastic souvenir cups, so most people
    took them
    >home.) Aluminum, plastic, glass and mounds of paper were
    recycled at the
    >media center, where some 3,500 reporters sifted through a
    week's worth of
    >news releases. Tons of wood was recycled from the NFL
    Experience theme park.
    >
    >- Negating greenhouse gases: Two years ago, the NFL went to
    the Oak Ridge
    >National Laboratory in Tennessee to find out how much carbon
    dioxide had
    >been spewed into the atmosphere because of the Super Bowl in
    Jacksonville.
    >The answer wasn't as bad as the league thought. For example,
    the ships used
    >for temporary hotels didn't count - they would have been
    pumping greenhouse
    >gases on cruises elsewhere if not at the Super Bowl.
    >Still, the lab said that the NFL's fleet of 2,000 vehicles
    and the
    >electricity at the stadium helped contribute to a final tally
    of 1 million
    >pounds of carbon dioxide.
    >"They said in the big scheme of things, that's not a lot of
    greenhouse gas,"
    >Groh said. "But you guys made it, you guys are responsible
    for it."
    >To make up for its mess, the NFL is planting 3,000 trees in
    the Miami area,
    >mostly in large groups to maximize the carbon-negating
    effect. The most
    >notable project is planned for next month, when 500 native
    species trees are
    >to be planted to help reclaim the Dinner Key Spoil Islands
    near Miami.
    >Groh said the NFL spent only $2,500 on making this year's
    Super Bowl green.
    >The league relied on local resources, volunteers and
    donations from
    >organizations such as the U.S. Forest Service. Groh said the
    league
    >deliberately did not want to practice what he called "checkbook
    >environmentalism," in which a rich group simply writes a
    check and leaves
    >town.
    >http://msn.foxsports.com/nfl/story/6706682?MSNHPHCP>1=9331
    >Super Bowl XLI Environmental Program:
    >http://www.superbowl.com/features/environmental-program
    >
    >


    David E Cavazos, PhD
    James Madison College of Business
    ZSH #543, MSC 0205
    Harrisonburg Virginia 22807
    (540)568-3082


  • 4.  Super Bowl strives to be carbon-neutral

    Posted 04-23-2007 11:43
    There apparently are serious questions that need to be answered
    about offsets, including whether there is varying "quality" of
    what one buys from different providers. I am working with a grad
    student team on precisely this issue, and plan to have a report
    by mid June. I can post a link to it here when it is finished.
    But please send me a message if you want to know more before
    that. - Kevin


    On Mon, 23 Apr 2007, Sandra Rothenberg wrote:

    > I am curious as to what people think about these mechanisms to be "carbon
    > neutral". (i.e. companies such as terra pass, etc). I was thinking of
    > starting an initiative for my University, but I got some push back saying
    > that engaging in these programs would just encourage those who can afford it
    > to just continue using as much energy as they want.
    >
    > Sandy
    >
    > -----Original Message-----
    > From: Organizations and the Natural Environment Discussion
    > [mailto:ONE-L@AOMLISTS.PACE.EDU] On Behalf Of Dale Fitzgibbons
    > Sent: Friday, April 20, 2007 10:46 AM
    > To: ONE-L@AOMLISTS.PACE.EDU
    > Subject: Super Bowl strives to be carbon-neutral
    >
    > Super Bowl strives to be carbon-neutral
    >
    > Associated Press
    >
    >
    >
    >
    >
    >
    > The NFL's first serious attempt at a green Super Bowl did not go well.
    > "All we did was recycle, and it was a disaster," said Jack Groh, director of
    > the league's environmental program.
    > The year was 1994, when many special events paid little attention to
    > recycling. The venue was the Georgia Dome. Groh, in his first year
    > consulting with the league, found some volunteers and went about the task
    > the hard way.
    > "What we eventually decided on was taking all the bags of trash from the
    > stadium, bringing them down to the loading dock, breaking them open, and
    > then hand picking all the cans and the bottles out of this really disgusting
    > and miserable garbage," Groh said. "It was awful. It was inefficient. It was
    > costly. It was time consuming. It was messy and dirty, and it didn't yield
    > enough of a return to make it worthwhile."
    > The following year, the NFL came up with mission statement: Make the Super
    > Bowl greener, but do it using the same type of sound business practices that
    > have helped make the game itself so popular.
    > As a result, the biggest of the big games has become more environmentally
    > friendly with each passing year. The Indianapolis Colts' victory over the
    > Chicago Bears in Miami in January will be remembered by many as the first
    > rainy Super Bowl, but Groh has another adjective for it: carbon-neutral.
    > "Everybody and their uncle is starting to talk about being carbon-neutral
    > and carbon mitigation," Groh said. "Five years ago, before Al Gore was doing
    > his power-point presentation, we already were trying to address it."
    > The NFL's list of eco-friendly measures from this year's Super Bowl is long
    > and impressive - and surprisingly cost-effective:
    > - Leftover food. Up to 60,000 pounds of extra food was left over from all
    > the banquets, parties and luncheons. These weren't leftovers in the
    > traditional sense - this was prepared food that was cooked in kitchens, but
    > never made it out to the serving tables. The NFL distributed the food to
    > soup kitchens, shelters, churches and other organizations.
    > "If you don't recover it, it turns into 30 tons of garbage," Groh said.
    > "You'd have to pay to haul it to a landfill. You have to pay tipping fees
    > and dump it there. It's a pretty costly proposition to dispose of 30 tons of
    > garbage."
    > - Leftover stuff. Miami was decorated with 5 miles of fabric in the form of
    > steamers, banners and other decorations. The league could have filled a
    > tractor-trailer or two - and a lot of landfill space - with its leftover
    > office supplies, building materials and various things bearing the Super
    > Bowl logo.
    > "Everything that could be salvaged, we would salvage it," Groh said.
    > "Inventory it, and distribute it primarily to local non-profits."
    > - Recycling. The NFL recycled dozens of tons of cardboard at the stadium.
    > (Drinks were served in plastic souvenir cups, so most people took them
    > home.) Aluminum, plastic, glass and mounds of paper were recycled at the
    > media center, where some 3,500 reporters sifted through a week's worth of
    > news releases. Tons of wood was recycled from the NFL Experience theme park.
    >
    > - Negating greenhouse gases: Two years ago, the NFL went to the Oak Ridge
    > National Laboratory in Tennessee to find out how much carbon dioxide had
    > been spewed into the atmosphere because of the Super Bowl in Jacksonville.
    > The answer wasn't as bad as the league thought. For example, the ships used
    > for temporary hotels didn't count - they would have been pumping greenhouse
    > gases on cruises elsewhere if not at the Super Bowl.
    > Still, the lab said that the NFL's fleet of 2,000 vehicles and the
    > electricity at the stadium helped contribute to a final tally of 1 million
    > pounds of carbon dioxide.
    > "They said in the big scheme of things, that's not a lot of greenhouse gas,"
    > Groh said. "But you guys made it, you guys are responsible for it."
    > To make up for its mess, the NFL is planting 3,000 trees in the Miami area,
    > mostly in large groups to maximize the carbon-negating effect. The most
    > notable project is planned for next month, when 500 native species trees are
    > to be planted to help reclaim the Dinner Key Spoil Islands near Miami.
    > Groh said the NFL spent only $2,500 on making this year's Super Bowl green.
    > The league relied on local resources, volunteers and donations from
    > organizations such as the U.S. Forest Service. Groh said the league
    > deliberately did not want to practice what he called "checkbook
    > environmentalism," in which a rich group simply writes a check and leaves
    > town.
    > http://msn.foxsports.com/nfl/story/6706682?MSNHPHCP>1=9331
    > Super Bowl XLI Environmental Program:
    > http://www.superbowl.com/features/environmental-program
    >
    >
    >


  • 5.  Super Bowl strives to be carbon-neutral

    Posted 04-23-2007 11:45
    Sandy,

    My concern here also has to do with the management of carbon-neutrality.
    They need to have systems in place that are able to measure what the
    emissions are in different scenarios with organizations capable of
    accurately measuring both savings and emissions. I don't think
    organizational practices are so advanced in this area that they can
    effectively make accurate estimates. For example, if you plant a tree
    how much CO2 does it really consume and how much does it emit? I have
    been told that a full grown tree is not really carbon neutral when it is
    full grown.

    Of course I am not up on all the different mechanisms available to
    organizations, but I bet in each one there are probably some
    'guesstimations' as to what the true benefits are. With conservation,
    you can usually get a benefit that is relatively more accurate which is,
    (I think) your original point.

    -Joe

    ==============================================
    Joseph Sarkis
    Professor of Operations and Environmental Management
    Graduate School of Management
    Clark University
    950 Main Street
    Worcester, MA 01610-1477

    Phone: 508-793-7659
    Fax: 508-793-8822
    URL: www.clarku.edu/~jsarkis
    jsarkis@clarku.edu
    ==============================================


    -----Original Message-----
    From: Organizations and the Natural Environment Discussion
    [mailto:ONE-L@AOMLISTS.PACE.EDU] On Behalf Of Sandra Rothenberg
    Sent: Monday, April 23, 2007 11:12 AM
    To: ONE-L@AOMLISTS.PACE.EDU
    Subject: Re: Super Bowl strives to be carbon-neutral

    I am curious as to what people think about these mechanisms to be
    "carbon
    neutral". (i.e. companies such as terra pass, etc). I was thinking of
    starting an initiative for my University, but I got some push back
    saying
    that engaging in these programs would just encourage those who can
    afford it
    to just continue using as much energy as they want.

    Sandy

    -----Original Message-----
    From: Organizations and the Natural Environment Discussion
    [mailto:ONE-L@AOMLISTS.PACE.EDU] On Behalf Of Dale Fitzgibbons
    Sent: Friday, April 20, 2007 10:46 AM
    To: ONE-L@AOMLISTS.PACE.EDU
    Subject: Super Bowl strives to be carbon-neutral

    Super Bowl strives to be carbon-neutral

    Associated Press






    The NFL's first serious attempt at a green Super Bowl did not go well.
    "All we did was recycle, and it was a disaster," said Jack Groh,
    director of
    the league's environmental program.
    The year was 1994, when many special events paid little attention to
    recycling. The venue was the Georgia Dome. Groh, in his first year
    consulting with the league, found some volunteers and went about the
    task
    the hard way.
    "What we eventually decided on was taking all the bags of trash from the
    stadium, bringing them down to the loading dock, breaking them open, and
    then hand picking all the cans and the bottles out of this really
    disgusting
    and miserable garbage," Groh said. "It was awful. It was inefficient. It
    was
    costly. It was time consuming. It was messy and dirty, and it didn't
    yield
    enough of a return to make it worthwhile."
    The following year, the NFL came up with mission statement: Make the
    Super
    Bowl greener, but do it using the same type of sound business practices
    that
    have helped make the game itself so popular.
    As a result, the biggest of the big games has become more
    environmentally
    friendly with each passing year. The Indianapolis Colts' victory over
    the
    Chicago Bears in Miami in January will be remembered by many as the
    first
    rainy Super Bowl, but Groh has another adjective for it: carbon-neutral.

    "Everybody and their uncle is starting to talk about being
    carbon-neutral
    and carbon mitigation," Groh said. "Five years ago, before Al Gore was
    doing
    his power-point presentation, we already were trying to address it."
    The NFL's list of eco-friendly measures from this year's Super Bowl is
    long
    and impressive - and surprisingly cost-effective:
    - Leftover food. Up to 60,000 pounds of extra food was left over from
    all
    the banquets, parties and luncheons. These weren't leftovers in the
    traditional sense - this was prepared food that was cooked in kitchens,
    but
    never made it out to the serving tables. The NFL distributed the food to
    soup kitchens, shelters, churches and other organizations.
    "If you don't recover it, it turns into 30 tons of garbage," Groh said.
    "You'd have to pay to haul it to a landfill. You have to pay tipping
    fees
    and dump it there. It's a pretty costly proposition to dispose of 30
    tons of
    garbage."
    - Leftover stuff. Miami was decorated with 5 miles of fabric in the form
    of
    steamers, banners and other decorations. The league could have filled a
    tractor-trailer or two - and a lot of landfill space - with its leftover
    office supplies, building materials and various things bearing the Super
    Bowl logo.
    "Everything that could be salvaged, we would salvage it," Groh said.
    "Inventory it, and distribute it primarily to local non-profits."
    - Recycling. The NFL recycled dozens of tons of cardboard at the
    stadium.
    (Drinks were served in plastic souvenir cups, so most people took them
    home.) Aluminum, plastic, glass and mounds of paper were recycled at the
    media center, where some 3,500 reporters sifted through a week's worth
    of
    news releases. Tons of wood was recycled from the NFL Experience theme
    park.

    - Negating greenhouse gases: Two years ago, the NFL went to the Oak
    Ridge
    National Laboratory in Tennessee to find out how much carbon dioxide had
    been spewed into the atmosphere because of the Super Bowl in
    Jacksonville.
    The answer wasn't as bad as the league thought. For example, the ships
    used
    for temporary hotels didn't count - they would have been pumping
    greenhouse
    gases on cruises elsewhere if not at the Super Bowl.
    Still, the lab said that the NFL's fleet of 2,000 vehicles and the
    electricity at the stadium helped contribute to a final tally of 1
    million
    pounds of carbon dioxide.
    "They said in the big scheme of things, that's not a lot of greenhouse
    gas,"
    Groh said. "But you guys made it, you guys are responsible for it."
    To make up for its mess, the NFL is planting 3,000 trees in the Miami
    area,
    mostly in large groups to maximize the carbon-negating effect. The most
    notable project is planned for next month, when 500 native species trees
    are
    to be planted to help reclaim the Dinner Key Spoil Islands near Miami.
    Groh said the NFL spent only $2,500 on making this year's Super Bowl
    green.
    The league relied on local resources, volunteers and donations from
    organizations such as the U.S. Forest Service. Groh said the league
    deliberately did not want to practice what he called "checkbook
    environmentalism," in which a rich group simply writes a check and
    leaves
    town.
    http://msn.foxsports.com/nfl/story/6706682?MSNHPHCP>1=9331
    Super Bowl XLI Environmental Program:
    http://www.superbowl.com/features/environmental-program


  • 6.  Super Bowl strives to be carbon-neutral

    Posted 04-23-2007 11:51
    There is a new certification scheme being launched for the providers of
    offsets to standardise measurement systems and quality:

    http://www.green-e.org/getcert_ghg_standard.shtml

    It is still open for comment, incidentally.

    Anastasia

    Anastasia R. O'Rourke | Yale University | Ph.D. Candidate | Ph. +1 203 432
    5216 (office) | + 1 203 215 1575 (cell) | anastasia.orourke@yale.edu |

    -----Original Message-----
    From: Organizations and the Natural Environment Discussion
    [mailto:ONE-L@AOMLISTS.PACE.EDU] On Behalf Of Joseph Sarkis
    Sent: Monday, April 23, 2007 11:45 AM
    To: ONE-L@AOMLISTS.PACE.EDU
    Subject: Re: Super Bowl strives to be carbon-neutral

    Sandy,

    My concern here also has to do with the management of carbon-neutrality.
    They need to have systems in place that are able to measure what the
    emissions are in different scenarios with organizations capable of
    accurately measuring both savings and emissions. I don't think
    organizational practices are so advanced in this area that they can
    effectively make accurate estimates. For example, if you plant a tree how
    much CO2 does it really consume and how much does it emit? I have been told
    that a full grown tree is not really carbon neutral when it is full grown.

    Of course I am not up on all the different mechanisms available to
    organizations, but I bet in each one there are probably some
    'guesstimations' as to what the true benefits are. With conservation, you
    can usually get a benefit that is relatively more accurate which is, (I
    think) your original point.

    -Joe

    ==============================================
    Joseph Sarkis
    Professor of Operations and Environmental Management Graduate School of
    Management Clark University 950 Main Street Worcester, MA 01610-1477

    Phone: 508-793-7659
    Fax: 508-793-8822
    URL: www.clarku.edu/~jsarkis
    jsarkis@clarku.edu
    ==============================================


    -----Original Message-----
    From: Organizations and the Natural Environment Discussion
    [mailto:ONE-L@AOMLISTS.PACE.EDU] On Behalf Of Sandra Rothenberg
    Sent: Monday, April 23, 2007 11:12 AM
    To: ONE-L@AOMLISTS.PACE.EDU
    Subject: Re: Super Bowl strives to be carbon-neutral

    I am curious as to what people think about these mechanisms to be "carbon
    neutral". (i.e. companies such as terra pass, etc). I was thinking of
    starting an initiative for my University, but I got some push back saying
    that engaging in these programs would just encourage those who can afford it
    to just continue using as much energy as they want.

    Sandy

    -----Original Message-----
    From: Organizations and the Natural Environment Discussion
    [mailto:ONE-L@AOMLISTS.PACE.EDU] On Behalf Of Dale Fitzgibbons
    Sent: Friday, April 20, 2007 10:46 AM
    To: ONE-L@AOMLISTS.PACE.EDU
    Subject: Super Bowl strives to be carbon-neutral

    Super Bowl strives to be carbon-neutral

    Associated Press






    The NFL's first serious attempt at a green Super Bowl did not go well.
    "All we did was recycle, and it was a disaster," said Jack Groh, director of
    the league's environmental program.
    The year was 1994, when many special events paid little attention to
    recycling. The venue was the Georgia Dome. Groh, in his first year
    consulting with the league, found some volunteers and went about the task
    the hard way.
    "What we eventually decided on was taking all the bags of trash from the
    stadium, bringing them down to the loading dock, breaking them open, and
    then hand picking all the cans and the bottles out of this really disgusting
    and miserable garbage," Groh said. "It was awful. It was inefficient. It was
    costly. It was time consuming. It was messy and dirty, and it didn't yield
    enough of a return to make it worthwhile."
    The following year, the NFL came up with mission statement: Make the Super
    Bowl greener, but do it using the same type of sound business practices that
    have helped make the game itself so popular.
    As a result, the biggest of the big games has become more environmentally
    friendly with each passing year. The Indianapolis Colts' victory over the
    Chicago Bears in Miami in January will be remembered by many as the first
    rainy Super Bowl, but Groh has another adjective for it: carbon-neutral.

    "Everybody and their uncle is starting to talk about being carbon-neutral
    and carbon mitigation," Groh said. "Five years ago, before Al Gore was doing
    his power-point presentation, we already were trying to address it."
    The NFL's list of eco-friendly measures from this year's Super Bowl is long
    and impressive - and surprisingly cost-effective:
    - Leftover food. Up to 60,000 pounds of extra food was left over from all
    the banquets, parties and luncheons. These weren't leftovers in the
    traditional sense - this was prepared food that was cooked in kitchens, but
    never made it out to the serving tables. The NFL distributed the food to
    soup kitchens, shelters, churches and other organizations.
    "If you don't recover it, it turns into 30 tons of garbage," Groh said.
    "You'd have to pay to haul it to a landfill. You have to pay tipping fees
    and dump it there. It's a pretty costly proposition to dispose of 30 tons of
    garbage."
    - Leftover stuff. Miami was decorated with 5 miles of fabric in the form of
    steamers, banners and other decorations. The league could have filled a
    tractor-trailer or two - and a lot of landfill space - with its leftover
    office supplies, building materials and various things bearing the Super
    Bowl logo.
    "Everything that could be salvaged, we would salvage it," Groh said.
    "Inventory it, and distribute it primarily to local non-profits."
    - Recycling. The NFL recycled dozens of tons of cardboard at the stadium.
    (Drinks were served in plastic souvenir cups, so most people took them
    home.) Aluminum, plastic, glass and mounds of paper were recycled at the
    media center, where some 3,500 reporters sifted through a week's worth of
    news releases. Tons of wood was recycled from the NFL Experience theme park.

    - Negating greenhouse gases: Two years ago, the NFL went to the Oak Ridge
    National Laboratory in Tennessee to find out how much carbon dioxide had
    been spewed into the atmosphere because of the Super Bowl in Jacksonville.
    The answer wasn't as bad as the league thought. For example, the ships used
    for temporary hotels didn't count - they would have been pumping greenhouse
    gases on cruises elsewhere if not at the Super Bowl.
    Still, the lab said that the NFL's fleet of 2,000 vehicles and the
    electricity at the stadium helped contribute to a final tally of 1 million
    pounds of carbon dioxide.
    "They said in the big scheme of things, that's not a lot of greenhouse gas,"
    Groh said. "But you guys made it, you guys are responsible for it."
    To make up for its mess, the NFL is planting 3,000 trees in the Miami area,
    mostly in large groups to maximize the carbon-negating effect. The most
    notable project is planned for next month, when 500 native species trees are
    to be planted to help reclaim the Dinner Key Spoil Islands near Miami.
    Groh said the NFL spent only $2,500 on making this year's Super Bowl green.
    The league relied on local resources, volunteers and donations from
    organizations such as the U.S. Forest Service. Groh said the league
    deliberately did not want to practice what he called "checkbook
    environmentalism," in which a rich group simply writes a check and leaves
    town.
    http://msn.foxsports.com/nfl/story/6706682?MSNHPHCP>1=9331
    Super Bowl XLI Environmental Program:
    http://www.superbowl.com/features/environmental-program



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    Checked by AVG Free Edition.
    Version: 7.5.463 / Virus Database: 269.5.9/773 - Release Date: 4/22/2007
    8:18 PM


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  • 7.  Super Bowl strives to be carbon-neutral

    Posted 04-23-2007 11:54
    I too am very skeptical about carbon offsets. I believe it perpetuates
    our "we can buy our way out of the problem" mentality. I know there are
    a variety of offset measures, some slightly better than others. But
    from what I've seen, they will all give us little too late...

    Edith

    Edith G.J. Callaghan
    Acadia University, School of Business
    Wolfville, Nova Scotia B4P 2R6
    CANADA
    Phone: 902-585-1012
    Fax: 902-585-1085

    -----Original Message-----
    From: Organizations and the Natural Environment Discussion
    [mailto:ONE-L@AOMLISTS.PACE.EDU] On Behalf Of Kevin Laverty
    Sent: Monday, April 23, 2007 12:43 PM
    To: ONE-L@AOMLISTS.PACE.EDU
    Subject: Re: Super Bowl strives to be carbon-neutral

    There apparently are serious questions that need to be answered
    about offsets, including whether there is varying "quality" of
    what one buys from different providers. I am working with a grad
    student team on precisely this issue, and plan to have a report
    by mid June. I can post a link to it here when it is finished.
    But please send me a message if you want to know more before
    that. - Kevin


    On Mon, 23 Apr 2007, Sandra Rothenberg wrote:

    > I am curious as to what people think about these mechanisms to be
    "carbon
    > neutral". (i.e. companies such as terra pass, etc). I was thinking
    of
    > starting an initiative for my University, but I got some push back
    saying
    > that engaging in these programs would just encourage those who can
    afford it
    > to just continue using as much energy as they want.
    >
    > Sandy
    >
    > -----Original Message-----
    > From: Organizations and the Natural Environment Discussion
    > [mailto:ONE-L@AOMLISTS.PACE.EDU] On Behalf Of Dale Fitzgibbons
    > Sent: Friday, April 20, 2007 10:46 AM
    > To: ONE-L@AOMLISTS.PACE.EDU
    > Subject: Super Bowl strives to be carbon-neutral
    >
    > Super Bowl strives to be carbon-neutral
    >
    > Associated Press
    >
    >
    >
    >
    >
    >
    > The NFL's first serious attempt at a green Super Bowl did not go well.
    > "All we did was recycle, and it was a disaster," said Jack Groh,
    director of
    > the league's environmental program.
    > The year was 1994, when many special events paid little attention to
    > recycling. The venue was the Georgia Dome. Groh, in his first year
    > consulting with the league, found some volunteers and went about the
    task
    > the hard way.
    > "What we eventually decided on was taking all the bags of trash from
    the
    > stadium, bringing them down to the loading dock, breaking them open,
    and
    > then hand picking all the cans and the bottles out of this really
    disgusting
    > and miserable garbage," Groh said. "It was awful. It was inefficient.
    It was
    > costly. It was time consuming. It was messy and dirty, and it didn't
    yield
    > enough of a return to make it worthwhile."
    > The following year, the NFL came up with mission statement: Make the
    Super
    > Bowl greener, but do it using the same type of sound business
    practices that
    > have helped make the game itself so popular.
    > As a result, the biggest of the big games has become more
    environmentally
    > friendly with each passing year. The Indianapolis Colts' victory over
    the
    > Chicago Bears in Miami in January will be remembered by many as the
    first
    > rainy Super Bowl, but Groh has another adjective for it:
    carbon-neutral.
    > "Everybody and their uncle is starting to talk about being
    carbon-neutral
    > and carbon mitigation," Groh said. "Five years ago, before Al Gore was
    doing
    > his power-point presentation, we already were trying to address it."
    > The NFL's list of eco-friendly measures from this year's Super Bowl is
    long
    > and impressive - and surprisingly cost-effective:
    > - Leftover food. Up to 60,000 pounds of extra food was left over from
    all
    > the banquets, parties and luncheons. These weren't leftovers in the
    > traditional sense - this was prepared food that was cooked in
    kitchens, but
    > never made it out to the serving tables. The NFL distributed the food
    to
    > soup kitchens, shelters, churches and other organizations.
    > "If you don't recover it, it turns into 30 tons of garbage," Groh
    said.
    > "You'd have to pay to haul it to a landfill. You have to pay tipping
    fees
    > and dump it there. It's a pretty costly proposition to dispose of 30
    tons of
    > garbage."
    > - Leftover stuff. Miami was decorated with 5 miles of fabric in the
    form of
    > steamers, banners and other decorations. The league could have filled
    a
    > tractor-trailer or two - and a lot of landfill space - with its
    leftover
    > office supplies, building materials and various things bearing the
    Super
    > Bowl logo.
    > "Everything that could be salvaged, we would salvage it," Groh said.
    > "Inventory it, and distribute it primarily to local non-profits."
    > - Recycling. The NFL recycled dozens of tons of cardboard at the
    stadium.
    > (Drinks were served in plastic souvenir cups, so most people took them
    > home.) Aluminum, plastic, glass and mounds of paper were recycled at
    the
    > media center, where some 3,500 reporters sifted through a week's worth
    of
    > news releases. Tons of wood was recycled from the NFL Experience theme
    park.
    >
    > - Negating greenhouse gases: Two years ago, the NFL went to the Oak
    Ridge
    > National Laboratory in Tennessee to find out how much carbon dioxide
    had
    > been spewed into the atmosphere because of the Super Bowl in
    Jacksonville.
    > The answer wasn't as bad as the league thought. For example, the ships
    used
    > for temporary hotels didn't count - they would have been pumping
    greenhouse
    > gases on cruises elsewhere if not at the Super Bowl.
    > Still, the lab said that the NFL's fleet of 2,000 vehicles and the
    > electricity at the stadium helped contribute to a final tally of 1
    million
    > pounds of carbon dioxide.
    > "They said in the big scheme of things, that's not a lot of greenhouse
    gas,"
    > Groh said. "But you guys made it, you guys are responsible for it."
    > To make up for its mess, the NFL is planting 3,000 trees in the Miami
    area,
    > mostly in large groups to maximize the carbon-negating effect. The
    most
    > notable project is planned for next month, when 500 native species
    trees are
    > to be planted to help reclaim the Dinner Key Spoil Islands near Miami.
    > Groh said the NFL spent only $2,500 on making this year's Super Bowl
    green.
    > The league relied on local resources, volunteers and donations from
    > organizations such as the U.S. Forest Service. Groh said the league
    > deliberately did not want to practice what he called "checkbook
    > environmentalism," in which a rich group simply writes a check and
    leaves
    > town.
    > http://msn.foxsports.com/nfl/story/6706682?MSNHPHCP>1=9331
    > Super Bowl XLI Environmental Program:
    > http://www.superbowl.com/features/environmental-program
    >
    >
    >


  • 8.  Super Bowl strives to be carbon-neutral

    Posted 04-23-2007 14:22
    I agree that offsets seem a little "off," in the sense that they are not promoting less energy use. However, they seem like a very legitimate intermediate step that can provide needed funds to the (still) nascent renewable energy field. And in some areas, there's not too much you can do yet to reduce fossil energy use, for example air travel to conferences. For now, buying offsets seems like a reasonable way to go in such cases.  -- BC

    ----------------

    Edith Callaghan wrote:
    I too am very skeptical about carbon offsets.  I believe it perpetuates our "we can buy our way out of the problem" mentality.  I know there are a variety of offset measures, some slightly better than others.  But from what I've seen, they will all give us little too late...  Edith  Edith G.J. Callaghan Acadia University, School of Business Wolfville, Nova Scotia B4P 2R6 CANADA Phone: 902-585-1012 Fax: 902-585-1085   -----Original Message----- From: Organizations and the Natural Environment Discussion [mailto:ONE-L@AOMLISTS.PACE.EDU] On Behalf Of Kevin Laverty Sent: Monday, April 23, 2007 12:43 PM To: ONE-L@AOMLISTS.PACE.EDU Subject: Re: Super Bowl strives to be carbon-neutral  There apparently are serious questions that need to be answered  about offsets, including whether there is varying "quality" of  what one buys from different providers. I am working with a grad  student team on precisely this issue, and plan to have a report  by mid June. I can post a link to it here when it is finished.  But please send me a message if you want to know more before  that. - Kevin   On Mon, 23 Apr 2007, Sandra Rothenberg wrote:    
    I am curious as to what people think about these mechanisms to be     
     "carbon   
    neutral".  (i.e. companies such as terra pass, etc).  I was thinking     
     of   
    starting an initiative for my University, but I got some push back     
     saying   
    that engaging in these programs would just encourage those who can     
     afford it   
    to just continue using as much energy as they want.  Sandy  -----Original Message----- From: Organizations and the Natural Environment Discussion [mailto:ONE-L@AOMLISTS.PACE.EDU] On Behalf Of Dale Fitzgibbons Sent: Friday, April 20, 2007 10:46 AM To: ONE-L@AOMLISTS.PACE.EDU Subject: Super Bowl strives to be carbon-neutral  Super Bowl strives to be carbon-neutral  Associated Press       The NFL's first serious attempt at a green Super Bowl did not go well. "All we did was recycle, and it was a disaster," said Jack Groh,     
     director of   
    the league's environmental program. The year was 1994, when many special events paid little attention to recycling. The venue was the Georgia Dome. Groh, in his first year consulting with the league, found some volunteers and went about the     
     task   
    the hard way. "What we eventually decided on was taking all the bags of trash from     
     the   
    stadium, bringing them down to the loading dock, breaking them open,     
     and   
    then hand picking all the cans and the bottles out of this really     
     disgusting   
    and miserable garbage," Groh said. "It was awful. It was inefficient.     
     It was   
    costly. It was time consuming. It was messy and dirty, and it didn't     
     yield   
    enough of a return to make it worthwhile." The following year, the NFL came up with mission statement: Make the     
     Super   
    Bowl greener, but do it using the same type of sound business     
     practices that   
    have helped make the game itself so popular. As a result, the biggest of the big games has become more     
     environmentally   
    friendly with each passing year. The Indianapolis Colts' victory over     
     the   
    Chicago Bears in Miami in January will be remembered by many as the     
     first   
    rainy Super Bowl, but Groh has another adjective for it:     
     carbon-neutral.   
    "Everybody and their uncle is starting to talk about being     
     carbon-neutral   
    and carbon mitigation," Groh said. "Five years ago, before Al Gore was     
     doing   
    his power-point presentation, we already were trying to address it." The NFL's list of eco-friendly measures from this year's Super Bowl is     
     long   
    and impressive - and surprisingly cost-effective: - Leftover food. Up to 60,000 pounds of extra food was left over from     
     all   
    the banquets, parties and luncheons. These weren't leftovers in the traditional sense - this was prepared food that was cooked in     
     kitchens, but   
    never made it out to the serving tables. The NFL distributed the food     
     to   
    soup kitchens, shelters, churches and other organizations. "If you don't recover it, it turns into 30 tons of garbage," Groh     
     said.   
    "You'd have to pay to haul it to a landfill. You have to pay tipping     
     fees   
    and dump it there. It's a pretty costly proposition to dispose of 30     
     tons of   
    garbage." - Leftover stuff. Miami was decorated with 5 miles of fabric in the     
     form of   
    steamers, banners and other decorations. The league could have filled     
     a   
    tractor-trailer or two - and a lot of landfill space - with its     
     leftover   
    office supplies, building materials and various things bearing the     
     Super   
    Bowl logo. "Everything that could be salvaged, we would salvage it," Groh said. "Inventory it, and distribute it primarily to local non-profits." - Recycling. The NFL recycled dozens of tons of cardboard at the     
     stadium.   
    (Drinks were served in plastic souvenir cups, so most people took them home.) Aluminum, plastic, glass and mounds of paper were recycled at     
     the   
    media center, where some 3,500 reporters sifted through a week's worth     
     of   
    news releases. Tons of wood was recycled from the NFL Experience theme     
     park.   
    - Negating greenhouse gases: Two years ago, the NFL went to the Oak     
     Ridge   
    National Laboratory in Tennessee to find out how much carbon dioxide     
     had   
    been spewed into the atmosphere because of the Super Bowl in     
     Jacksonville.   
    The answer wasn't as bad as the league thought. For example, the ships     
     used   
    for temporary hotels didn't count - they would have been pumping     
     greenhouse   
    gases on cruises elsewhere if not at the Super Bowl. Still, the lab said that the NFL's fleet of 2,000 vehicles and the electricity at the stadium helped contribute to a final tally of 1     
     million   
    pounds of carbon dioxide. "They said in the big scheme of things, that's not a lot of greenhouse     
     gas,"   
    Groh said. "But you guys made it, you guys are responsible for it." To make up for its mess, the NFL is planting 3,000 trees in the Miami     
     area,   
    mostly in large groups to maximize the carbon-negating effect. The     
     most   
    notable project is planned for next month, when 500 native species     
     trees are   
    to be planted to help reclaim the Dinner Key Spoil Islands near Miami. Groh said the NFL spent only $2,500 on making this year's Super Bowl     
     green.   
    The league relied on local resources, volunteers and donations from organizations such as the U.S. Forest Service. Groh said the league deliberately did not want to practice what he called "checkbook environmentalism," in which a rich group simply writes a check and     
     leaves   
    town. http://msn.foxsports.com/nfl/story/6706682?MSNHPHCP&GT1=9331 Super Bowl XLI Environmental Program: http://www.superbowl.com/features/environmental-program        

    --  Bob Clemen Fuqua School of Business Duke University, Box 90120 Durham, NC 27708-0120  Phone: 919-660-8005 Fax: 919-684-2818 WWW: http://faculty.fuqua.duke.edu/~clemen/bio/ 


  • 9.  Super Bowl strives to be carbon-neutral

    Posted 04-23-2007 15:43
    A similar program was in place at the Turin Olympics last year and is in place for the coming games at Vancouver and London.  These ideas not only encourage planting trees, but multiple product suppliers (e.g., office paper, stadiums, roads) compete on multi-million procurement contracts with innovative environmentally preferable products. Although it is not perfect, seems to me they are good efforts, even if they are born to offset carbon emissions, guilt or external pressure...

    Sergio
    --  Sergio A. Molina Postdoctoral Research Associate/Instructor Environmental Management and Marketing University of Minnesota-Twin Cities Phone: (612) 624 3223 Fax (612) 625 6286 E-mail: sergiomolina@umn.edu URL: http://www.tc.umn.edu/~moli0099/


    Bob Clemen wrote:
    I agree that offsets seem a little "off," in the sense that they are not promoting less energy use. However, they seem like a very legitimate intermediate step that can provide needed funds to the (still) nascent renewable energy field. And in some areas, there's not too much you can do yet to reduce fossil energy use, for example air travel to conferences. For now, buying offsets seems like a reasonable way to go in such cases.  -- BC

    ----------------

    Edith Callaghan wrote:
    I too am very skeptical about carbon offsets.  I believe it perpetuates our "we can buy our way out of the problem" mentality.  I know there are a variety of offset measures, some slightly better than others.  But from what I've seen, they will all give us little too late...  Edith  Edith G.J. Callaghan Acadia University, School of Business Wolfville, Nova Scotia B4P 2R6 CANADA Phone: 902-585-1012 Fax: 902-585-1085   -----Original Message----- From: Organizations and the Natural Environment Discussion [mailto:ONE-L@AOMLISTS.PACE.EDU] On Behalf Of Kevin Laverty Sent: Monday, April 23, 2007 12:43 PM To: ONE-L@AOMLISTS.PACE.EDU Subject: Re: Super Bowl strives to be carbon-neutral  There apparently are serious questions that need to be answered  about offsets, including whether there is varying "quality" of  what one buys from different providers. I am working with a grad  student team on precisely this issue, and plan to have a report  by mid June. I can post a link to it here when it is finished.  But please send me a message if you want to know more before  that. - Kevin   On Mon, 23 Apr 2007, Sandra Rothenberg wrote:    
    I am curious as to what people think about these mechanisms to be     
     "carbon   
    neutral".  (i.e. companies such as terra pass, etc).  I was thinking     
     of   
    starting an initiative for my University, but I got some push back     
     saying   
    that engaging in these programs would just encourage those who can     
     afford it   
    to just continue using as much energy as they want.  Sandy  -----Original Message----- From: Organizations and the Natural Environment Discussion [mailto:ONE-L@AOMLISTS.PACE.EDU] On Behalf Of Dale Fitzgibbons Sent: Friday, April 20, 2007 10:46 AM To: ONE-L@AOMLISTS.PACE.EDU Subject: Super Bowl strives to be carbon-neutral  Super Bowl strives to be carbon-neutral  Associated Press       The NFL's first serious attempt at a green Super Bowl did not go well. "All we did was recycle, and it was a disaster," said Jack Groh,     
     director of   
    the league's environmental program. The year was 1994, when many special events paid little attention to recycling. The venue was the Georgia Dome. Groh, in his first year consulting with the league, found some volunteers and went about the     
     task   
    the hard way. "What we eventually decided on was taking all the bags of trash from     
     the   
    stadium, bringing them down to the loading dock, breaking them open,     
     and   
    then hand picking all the cans and the bottles out of this really     
     disgusting   
    and miserable garbage," Groh said. "It was awful. It was inefficient.     
     It was   
    costly. It was time consuming. It was messy and dirty, and it didn't     
     yield   
    enough of a return to make it worthwhile." The following year, the NFL came up with mission statement: Make the     
     Super   
    Bowl greener, but do it using the same type of sound business     
     practices that   
    have helped make the game itself so popular. As a result, the biggest of the big games has become more     
     environmentally   
    friendly with each passing year. The Indianapolis Colts' victory over     
     the   
    Chicago Bears in Miami in January will be remembered by many as the     
     first   
    rainy Super Bowl, but Groh has another adjective for it:     
     carbon-neutral.   
    "Everybody and their uncle is starting to talk about being     
     carbon-neutral   
    and carbon mitigation," Groh said. "Five years ago, before Al Gore was     
     doing   
    his power-point presentation, we already were trying to address it." The NFL's list of eco-friendly measures from this year's Super Bowl is     
     long   
    and impressive - and surprisingly cost-effective: - Leftover food. Up to 60,000 pounds of extra food was left over from     
     all   
    the banquets, parties and luncheons. These weren't leftovers in the traditional sense - this was prepared food that was cooked in     
     kitchens, but   
    never made it out to the serving tables. The NFL distributed the food     
     to   
    soup kitchens, shelters, churches and other organizations. "If you don't recover it, it turns into 30 tons of garbage," Groh     
     said.   
    "You'd have to pay to haul it to a landfill. You have to pay tipping     
     fees   
    and dump it there. It's a pretty costly proposition to dispose of 30     
     tons of   
    garbage." - Leftover stuff. Miami was decorated with 5 miles of fabric in the     
     form of   
    steamers, banners and other decorations. The league could have filled     
     a   
    tractor-trailer or two - and a lot of landfill space - with its     
     leftover   
    office supplies, building materials and various things bearing the     
     Super   
    Bowl logo. "Everything that could be salvaged, we would salvage it," Groh said. "Inventory it, and distribute it primarily to local non-profits." - Recycling. The NFL recycled dozens of tons of cardboard at the     
     stadium.   
    (Drinks were served in plastic souvenir cups, so most people took them home.) Aluminum, plastic, glass and mounds of paper were recycled at     
     the   
    media center, where some 3,500 reporters sifted through a week's worth     
     of   
    news releases. Tons of wood was recycled from the NFL Experience theme     
     park.   
    - Negating greenhouse gases: Two years ago, the NFL went to the Oak     
     Ridge   
    National Laboratory in Tennessee to find out how much carbon dioxide     
     had   
    been spewed into the atmosphere because of the Super Bowl in     
     Jacksonville.   
    The answer wasn't as bad as the league thought. For example, the ships     
     used   
    for temporary hotels didn't count - they would have been pumping     
     greenhouse   
    gases on cruises elsewhere if not at the Super Bowl. Still, the lab said that the NFL's fleet of 2,000 vehicles and the electricity at the stadium helped contribute to a final tally of 1     
     million   
    pounds of carbon dioxide. "They said in the big scheme of things, that's not a lot of greenhouse     
     gas,"   
    Groh said. "But you guys made it, you guys are responsible for it." To make up for its mess, the NFL is planting 3,000 trees in the Miami     
     area,   
    mostly in large groups to maximize the carbon-negating effect. The     
     most   
    notable project is planned for next month, when 500 native species     
     trees are   
    to be planted to help reclaim the Dinner Key Spoil Islands near Miami. Groh said the NFL spent only $2,500 on making this year's Super Bowl     
     green.   
    The league relied on local resources, volunteers and donations from organizations such as the U.S. Forest Service. Groh said the league deliberately did not want to practice what he called "checkbook environmentalism," in which a rich group simply writes a check and     
     leaves   
    town. http://msn.foxsports.com/nfl/story/6706682?MSNHPHCP&GT1=9331 Super Bowl XLI Environmental Program: http://www.superbowl.com/features/environmental-program        

    --  Bob Clemen Fuqua School of Business Duke University, Box 90120 Durham, NC 27708-0120  Phone: 919-660-8005 Fax: 919-684-2818 WWW: http://faculty.fuqua.duke.edu/~clemen/bio/   


     


  • 10.  Super Bowl strives to be carbon-neutral

    Posted 04-25-2007 12:11
    Even if the event itself strives to be carbon neutral, what about the attendees?  What about the people watching it at home?  The amazing consumption of highly energy intensive "food" on that day isn't discouraged (or offset) in any way.  I doubt we'd see the Super Bowl powers that be arguing that everyone should eat locally grown, organic produce for Super Bowl Sunday, ride their bicycles to the event, and solar cook said foodstuffs in their solar oven when tailgating.

    Joking aside, I'd like to see an estimation of the carbon emissions from the attendees and those watching from home.

    Wendy


    On Apr 23, 2007, at 10:50 AM, Anastasia O'Rourke wrote:

    There is a new certification scheme being launched for the providers of
    offsets to standardise measurement systems and quality:


    It is still open for comment, incidentally.

    Anastasia 

    Anastasia R. O'Rourke | Yale University | Ph.D. Candidate | Ph. +1 203 432
    5216 (office) | + 1 203 215 1575 (cell) | anastasia.orourke@yale.edu |

    -----Original Message-----
    From: Organizations and the Natural Environment Discussion
    [mailto:ONE-L@AOMLISTS.PACE.EDU] On Behalf Of Joseph Sarkis
    Sent: Monday, April 23, 2007 11:45 AM
    Subject: Re: Super Bowl strives to be carbon-neutral

    Sandy,

    My concern here also has to do with the management of carbon-neutrality.
    They need to have systems in place that are able to measure what the
    emissions are in different scenarios with organizations capable of
    accurately measuring both savings and emissions.  I don't think
    organizational practices are so advanced in this area that they can
    effectively make accurate estimates.  For example, if you plant a tree how
    much CO2 does it really consume and how much does it emit?  I have been told
    that a full grown tree is not really carbon neutral when it is full grown.

    Of course I am not up on all the different mechanisms available to
    organizations, but I bet in each one there are probably some
    'guesstimations' as to what the true benefits are.  With conservation, you
    can usually get a benefit that is relatively more accurate which is, (I
    think) your original point.

    -Joe

    ==============================================
    Joseph Sarkis
    Professor of Operations and Environmental Management Graduate School of
    Management Clark University 950 Main Street Worcester, MA  01610-1477

    Phone: 508-793-7659
    Fax: 508-793-8822
    ==============================================


    -----Original Message-----
    From: Organizations and the Natural Environment Discussion
    [mailto:ONE-L@AOMLISTS.PACE.EDU] On Behalf Of Sandra Rothenberg
    Sent: Monday, April 23, 2007 11:12 AM
    Subject: Re: Super Bowl strives to be carbon-neutral

    I am curious as to what people think about these mechanisms to be "carbon
    neutral".  (i.e. companies such as terra pass, etc).  I was thinking of
    starting an initiative for my University, but I got some push back saying
    that engaging in these programs would just encourage those who can afford it
    to just continue using as much energy as they want.

    Sandy

    -----Original Message-----
    From: Organizations and the Natural Environment Discussion
    [mailto:ONE-L@AOMLISTS.PACE.EDU] On Behalf Of Dale Fitzgibbons
    Sent: Friday, April 20, 2007 10:46 AM
    Subject: Super Bowl strives to be carbon-neutral

    Super Bowl strives to be carbon-neutral 

    Associated Press  






    The NFL's first serious attempt at a green Super Bowl did not go well.
    "All we did was recycle, and it was a disaster," said Jack Groh, director of
    the league's environmental program. 
    The year was 1994, when many special events paid little attention to
    recycling. The venue was the Georgia Dome. Groh, in his first year
    consulting with the league, found some volunteers and went about the task
    the hard way. 
    "What we eventually decided on was taking all the bags of trash from the
    stadium, bringing them down to the loading dock, breaking them open, and
    then hand picking all the cans and the bottles out of this really disgusting
    and miserable garbage," Groh said. "It was awful. It was inefficient. It was
    costly. It was time consuming. It was messy and dirty, and it didn't yield
    enough of a return to make it worthwhile." 
    The following year, the NFL came up with mission statement: Make the Super
    Bowl greener, but do it using the same type of sound business practices that
    have helped make the game itself so popular. 
    As a result, the biggest of the big games has become more environmentally
    friendly with each passing year. The Indianapolis Colts' victory over the
    Chicago Bears in Miami in January will be remembered by many as the first
    rainy Super Bowl, but Groh has another adjective for it: carbon-neutral.

    "Everybody and their uncle is starting to talk about being carbon-neutral
    and carbon mitigation," Groh said. "Five years ago, before Al Gore was doing
    his power-point presentation, we already were trying to address it." 
    The NFL's list of eco-friendly measures from this year's Super Bowl is long
    and impressive - and surprisingly cost-effective: 
    - Leftover food. Up to 60,000 pounds of extra food was left over from all
    the banquets, parties and luncheons. These weren't leftovers in the
    traditional sense - this was prepared food that was cooked in kitchens, but
    never made it out to the serving tables. The NFL distributed the food to
    soup kitchens, shelters, churches and other organizations. 
    "If you don't recover it, it turns into 30 tons of garbage," Groh said.
    "You'd have to pay to haul it to a landfill. You have to pay tipping fees
    and dump it there. It's a pretty costly proposition to dispose of 30 tons of
    garbage." 
    - Leftover stuff. Miami was decorated with 5 miles of fabric in the form of
    steamers, banners and other decorations. The league could have filled a
    tractor-trailer or two - and a lot of landfill space - with its leftover
    office supplies, building materials and various things bearing the Super
    Bowl logo. 
    "Everything that could be salvaged, we would salvage it," Groh said.
    "Inventory it, and distribute it primarily to local non-profits." 
    - Recycling. The NFL recycled dozens of tons of cardboard at the stadium.
    (Drinks were served in plastic souvenir cups, so most people took them
    home.) Aluminum, plastic, glass and mounds of paper were recycled at the
    media center, where some 3,500 reporters sifted through a week's worth of
    news releases. Tons of wood was recycled from the NFL Experience theme park.

    - Negating greenhouse gases: Two years ago, the NFL went to the Oak Ridge
    National Laboratory in Tennessee to find out how much carbon dioxide had
    been spewed into the atmosphere because of the Super Bowl in Jacksonville. 
    The answer wasn't as bad as the league thought. For example, the ships used
    for temporary hotels didn't count - they would have been pumping greenhouse
    gases on cruises elsewhere if not at the Super Bowl. 
    Still, the lab said that the NFL's fleet of 2,000 vehicles and the
    electricity at the stadium helped contribute to a final tally of 1 million
    pounds of carbon dioxide. 
    "They said in the big scheme of things, that's not a lot of greenhouse gas,"
    Groh said. "But you guys made it, you guys are responsible for it." 
    To make up for its mess, the NFL is planting 3,000 trees in the Miami area,
    mostly in large groups to maximize the carbon-negating effect. The most
    notable project is planned for next month, when 500 native species trees are
    to be planted to help reclaim the Dinner Key Spoil Islands near Miami. 
    Groh said the NFL spent only $2,500 on making this year's Super Bowl green.
    The league relied on local resources, volunteers and donations from
    organizations such as the U.S. Forest Service. Groh said the league
    deliberately did not want to practice what he called "checkbook
    environmentalism," in which a rich group simply writes a check and leaves
    town. 
    Super Bowl XLI Environmental Program:



    No virus found in this incoming message.
    Checked by AVG Free Edition. 
    Version: 7.5.463 / Virus Database: 269.5.9/773 - Release Date: 4/22/2007
    8:18 PM


    No virus found in this outgoing message.
    Checked by AVG Free Edition. 
    Version: 7.5.463 / Virus Database: 269.5.9/773 - Release Date: 4/22/2007
    8:18 PM







  • 11.  Super Bowl strives to be carbon-neutral

    Posted 04-25-2007 16:12
    seems to me that while we should support efforts to improve performance.
    We should also recognise that carbon neutrality is just that, simply about
    carbon. It is not about energy and certainly not about 'life-style' and
    clearly says little to the 'life-style' changes that will be needed if we
    are all to fit better inside our planet.

    Oh well! while economists would have us believe that we are all utility
    seekers what a dreadful commentary on our 'advanced' society when people
    sit in front of a screen, eating, drinking and watching commercials
    between which a bunch of over-fed men throw and chase after a ball that is
    not even round!!

    I always thought it a great pity that america did not have the passion for
    cricket. less people involved, round ball (made of natural\products)
    cucumber sandwiches are rarely a result!

    Nigel Roome

    > Even if the event itself strives to be carbon neutral, what about the
    > attendees? What about the people watching it at home? The amazing
    > consumption of highly energy intensive "food" on that day isn't
    > discouraged (or offset) in any way. I doubt we'd see the Super Bowl
    > powers that be arguing that everyone should eat locally grown,
    > organic produce for Super Bowl Sunday, ride their bicycles to the
    > event, and solar cook said foodstuffs in their solar oven when
    > tailgating.
    >
    > Joking aside, I'd like to see an estimation of the carbon emissions
    > from the attendees and those watching from home.
    >
    > Wendy
    >
    >
    > On Apr 23, 2007, at 10:50 AM, Anastasia O'Rourke wrote:
    >
    >> There is a new certification scheme being launched for the
    >> providers of
    >> offsets to standardise measurement systems and quality:
    >>
    >> http://www.green-e.org/getcert_ghg_standard.shtml
    >>
    >> It is still open for comment, incidentally.
    >>
    >> Anastasia
    >>
    >> Anastasia R. O'Rourke | Yale University | Ph.D. Candidate | Ph. +1
    >> 203 432
    >> 5216 (office) | + 1 203 215 1575 (cell) | anastasia.orourke@yale.edu |
    >>
    >> -----Original Message-----
    >> From: Organizations and the Natural Environment Discussion
    >> [mailto:ONE-L@AOMLISTS.PACE.EDU] On Behalf Of Joseph Sarkis
    >> Sent: Monday, April 23, 2007 11:45 AM
    >> To: ONE-L@AOMLISTS.PACE.EDU
    >> Subject: Re: Super Bowl strives to be carbon-neutral
    >>
    >> Sandy,
    >>
    >> My concern here also has to do with the management of carbon-
    >> neutrality.
    >> They need to have systems in place that are able to measure what the
    >> emissions are in different scenarios with organizations capable of
    >> accurately measuring both savings and emissions. I don't think
    >> organizational practices are so advanced in this area that they can
    >> effectively make accurate estimates. For example, if you plant a
    >> tree how
    >> much CO2 does it really consume and how much does it emit? I have
    >> been told
    >> that a full grown tree is not really carbon neutral when it is full
    >> grown.
    >>
    >> Of course I am not up on all the different mechanisms available to
    >> organizations, but I bet in each one there are probably some
    >> 'guesstimations' as to what the true benefits are. With
    >> conservation, you
    >> can usually get a benefit that is relatively more accurate which
    >> is, (I
    >> think) your original point.
    >>
    >> -Joe
    >>
    >> ==============================================
    >> Joseph Sarkis
    >> Professor of Operations and Environmental Management Graduate
    >> School of
    >> Management Clark University 950 Main Street Worcester, MA 01610-1477
    >>
    >> Phone: 508-793-7659
    >> Fax: 508-793-8822
    >> URL: www.clarku.edu/~jsarkis
    >> jsarkis@clarku.edu
    >> ==============================================
    >>
    >>
    >> -----Original Message-----
    >> From: Organizations and the Natural Environment Discussion
    >> [mailto:ONE-L@AOMLISTS.PACE.EDU] On Behalf Of Sandra Rothenberg
    >> Sent: Monday, April 23, 2007 11:12 AM
    >> To: ONE-L@AOMLISTS.PACE.EDU
    >> Subject: Re: Super Bowl strives to be carbon-neutral
    >>
    >> I am curious as to what people think about these mechanisms to be
    >> "carbon
    >> neutral". (i.e. companies such as terra pass, etc). I was
    >> thinking of
    >> starting an initiative for my University, but I got some push back
    >> saying
    >> that engaging in these programs would just encourage those who can
    >> afford it
    >> to just continue using as much energy as they want.
    >>
    >> Sandy
    >>
    >> -----Original Message-----
    >> From: Organizations and the Natural Environment Discussion
    >> [mailto:ONE-L@AOMLISTS.PACE.EDU] On Behalf Of Dale Fitzgibbons
    >> Sent: Friday, April 20, 2007 10:46 AM
    >> To: ONE-L@AOMLISTS.PACE.EDU
    >> Subject: Super Bowl strives to be carbon-neutral
    >>
    >> Super Bowl strives to be carbon-neutral
    >>
    >> Associated Press
    >>
    >>
    >>
    >>
    >>
    >>
    >> The NFL's first serious attempt at a green Super Bowl did not go well.
    >> "All we did was recycle, and it was a disaster," said Jack Groh,
    >> director of
    >> the league's environmental program.
    >> The year was 1994, when many special events paid little attention to
    >> recycling. The venue was the Georgia Dome. Groh, in his first year
    >> consulting with the league, found some volunteers and went about
    >> the task
    >> the hard way.
    >> "What we eventually decided on was taking all the bags of trash
    >> from the
    >> stadium, bringing them down to the loading dock, breaking them
    >> open, and
    >> then hand picking all the cans and the bottles out of this really
    >> disgusting
    >> and miserable garbage," Groh said. "It was awful. It was
    >> inefficient. It was
    >> costly. It was time consuming. It was messy and dirty, and it
    >> didn't yield
    >> enough of a return to make it worthwhile."
    >> The following year, the NFL came up with mission statement: Make
    >> the Super
    >> Bowl greener, but do it using the same type of sound business
    >> practices that
    >> have helped make the game itself so popular.
    >> As a result, the biggest of the big games has become more
    >> environmentally
    >> friendly with each passing year. The Indianapolis Colts' victory
    >> over the
    >> Chicago Bears in Miami in January will be remembered by many as the
    >> first
    >> rainy Super Bowl, but Groh has another adjective for it: carbon-
    >> neutral.
    >>
    >> "Everybody and their uncle is starting to talk about being carbon-
    >> neutral
    >> and carbon mitigation," Groh said. "Five years ago, before Al Gore
    >> was doing
    >> his power-point presentation, we already were trying to address it."
    >> The NFL's list of eco-friendly measures from this year's Super Bowl
    >> is long
    >> and impressive - and surprisingly cost-effective:
    >> - Leftover food. Up to 60,000 pounds of extra food was left over
    >> from all
    >> the banquets, parties and luncheons. These weren't leftovers in the
    >> traditional sense - this was prepared food that was cooked in
    >> kitchens, but
    >> never made it out to the serving tables. The NFL distributed the
    >> food to
    >> soup kitchens, shelters, churches and other organizations.
    >> "If you don't recover it, it turns into 30 tons of garbage," Groh
    >> said.
    >> "You'd have to pay to haul it to a landfill. You have to pay
    >> tipping fees
    >> and dump it there. It's a pretty costly proposition to dispose of
    >> 30 tons of
    >> garbage."
    >> - Leftover stuff. Miami was decorated with 5 miles of fabric in the
    >> form of
    >> steamers, banners and other decorations. The league could have
    >> filled a
    >> tractor-trailer or two - and a lot of landfill space - with its
    >> leftover
    >> office supplies, building materials and various things bearing the
    >> Super
    >> Bowl logo.
    >> "Everything that could be salvaged, we would salvage it," Groh said.
    >> "Inventory it, and distribute it primarily to local non-profits."
    >> - Recycling. The NFL recycled dozens of tons of cardboard at the
    >> stadium.
    >> (Drinks were served in plastic souvenir cups, so most people took them
    >> home.) Aluminum, plastic, glass and mounds of paper were recycled
    >> at the
    >> media center, where some 3,500 reporters sifted through a week's
    >> worth of
    >> news releases. Tons of wood was recycled from the NFL Experience
    >> theme park.
    >>
    >> - Negating greenhouse gases: Two years ago, the NFL went to the Oak
    >> Ridge
    >> National Laboratory in Tennessee to find out how much carbon
    >> dioxide had
    >> been spewed into the atmosphere because of the Super Bowl in
    >> Jacksonville.
    >> The answer wasn't as bad as the league thought. For example, the
    >> ships used
    >> for temporary hotels didn't count - they would have been pumping
    >> greenhouse
    >> gases on cruises elsewhere if not at the Super Bowl.
    >> Still, the lab said that the NFL's fleet of 2,000 vehicles and the
    >> electricity at the stadium helped contribute to a final tally of 1
    >> million
    >> pounds of carbon dioxide.
    >> "They said in the big scheme of things, that's not a lot of
    >> greenhouse gas,"
    >> Groh said. "But you guys made it, you guys are responsible for it."
    >> To make up for its mess, the NFL is planting 3,000 trees in the
    >> Miami area,
    >> mostly in large groups to maximize the carbon-negating effect. The
    >> most
    >> notable project is planned for next month, when 500 native species
    >> trees are
    >> to be planted to help reclaim the Dinner Key Spoil Islands near Miami.
    >> Groh said the NFL spent only $2,500 on making this year's Super
    >> Bowl green.
    >> The league relied on local resources, volunteers and donations from
    >> organizations such as the U.S. Forest Service. Groh said the league
    >> deliberately did not want to practice what he called "checkbook
    >> environmentalism," in which a rich group simply writes a check and
    >> leaves
    >> town.
    >> http://msn.foxsports.com/nfl/story/6706682?MSNHPHCP>1=9331
    >> Super Bowl XLI Environmental Program:
    >> http://www.superbowl.com/features/environmental-program
    >>
    >>
    >>
    >> No virus found in this incoming message.
    >> Checked by AVG Free Edition.
    >> Version: 7.5.463 / Virus Database: 269.5.9/773 - Release Date:
    >> 4/22/2007
    >> 8:18 PM
    >>
    >>
    >> No virus found in this outgoing message.
    >> Checked by AVG Free Edition.
    >> Version: 7.5.463 / Virus Database: 269.5.9/773 - Release Date:
    >> 4/22/2007
    >> 8:18 PM
    >>
    >
    >
    >
    >
    >



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  • 12.  Super Bowl strives to be carbon-neutral

    Posted 04-25-2007 17:30
    Such is the difference between true green design (integrating the design into the lifestyles of those that are interacting with it) and green deign for PR, or on the cheap.
    Even if the event itself strives to be carbon neutral, what about the attendees?  What about the people watching it at home?  The amazing consumption of highly energy intensive "food" on that day isn't discouraged (or offset) in any way.  I doubt we'd see the Super Bowl powers that be arguing that everyone should eat locally grown, organic produce for Super Bowl Sunday, ride their bicycles to the event, and solar cook said foodstuffs in their solar oven when tailgating.

    Joking aside, I'd like to see an estimation of the carbon emissions from the attendees and those watching from home.

    Wendy


    On Apr 23, 2007, at 10:50 AM, Anastasia O'Rourke wrote:

    There is a new certification scheme being launched for the providers of
    offsets to standardise measurement systems and quality:


    It is still open for comment, incidentally.

    Anastasia 

    Anastasia R. O'Rourke | Yale University | Ph.D. Candidate | Ph. +1 203 432
    5216 (office) | + 1 203 215 1575 (cell) | anastasia.orourke@yale.edu |

    -----Original Message-----
    From: Organizations and the Natural Environment Discussion
    [mailto:ONE-L@AOMLISTS.PACE.EDU] On Behalf Of Joseph Sarkis
    Sent: Monday, April 23, 2007 11:45 AM
    Subject: Re: Super Bowl strives to be carbon-neutral

    Sandy,

    My concern here also has to do with the management of carbon-neutrality.
    They need to have systems in place that are able to measure what the
    emissions are in different scenarios with organizations capable of
    accurately measuring both savings and emissions.  I don't think
    organizational practices are so advanced in this area that they can
    effectively make accurate estimates.  For example, if you plant a tree how
    much CO2 does it really consume and how much does it emit?  I have been told
    that a full grown tree is not really carbon neutral when it is full grown.

    Of course I am not up on all the different mechanisms available to
    organizations, but I bet in each one there are probably some
    'guesstimations' as to what the true benefits are.  With conservation, you
    can usually get a benefit that is relatively more accurate which is, (I
    think) your original point.

    -Joe

    ==============================================
    Joseph Sarkis
    Professor of Operations and Environmental Management Graduate School of
    Management Clark University 950 Main Street Worcester, MA  01610-1477

    Phone: 508-793-7659
    Fax: 508-793-8822
    ==============================================


    -----Original Message-----
    From: Organizations and the Natural Environment Discussion
    [mailto:ONE-L@AOMLISTS.PACE.EDU] On Behalf Of Sandra Rothenberg
    Sent: Monday, April 23, 2007 11:12 AM
    Subject: Re: Super Bowl strives to be carbon-neutral

    I am curious as to what people think about these mechanisms to be "carbon
    neutral".  (i.e. companies such as terra pass, etc).  I was thinking of
    starting an initiative for my University, but I got some push back saying
    that engaging in these programs would just encourage those who can afford it
    to just continue using as much energy as they want.

    Sandy

    -----Original Message-----
    From: Organizations and the Natural Environment Discussion
    [mailto:ONE-L@AOMLISTS.PACE.EDU] On Behalf Of Dale Fitzgibbons
    Sent: Friday, April 20, 2007 10:46 AM
    Subject: Super Bowl strives to be carbon-neutral

    Super Bowl strives to be carbon-neutral 

    Associated Press  






    The NFL's first serious attempt at a green Super Bowl did not go well.
    "All we did was recycle, and it was a disaster," said Jack Groh, director of
    the league's environmental program. 
    The year was 1994, when many special events paid little attention to
    recycling. The venue was the Georgia Dome. Groh, in his first year
    consulting with the league, found some volunteers and went about the task
    the hard way. 
    "What we eventually decided on was taking all the bags of trash from the
    stadium, bringing them down to the loading dock, breaking them open, and
    then hand picking all the cans and the bottles out of this really disgusting
    and miserable garbage," Groh said. "It was awful. It was inefficient. It was
    costly. It was time consuming. It was messy and dirty, and it didn't yield
    enough of a return to make it worthwhile." 
    The following year, the NFL came up with mission statement: Make the Super
    Bowl greener, but do it using the same type of sound business practices that
    have helped make the game itself so popular. 
    As a result, the biggest of the big games has become more environmentally
    friendly with each passing year. The Indianapolis Colts' victory over the
    Chicago Bears in Miami in January will be remembered by many as the first
    rainy Super Bowl, but Groh has another adjective for it: carbon-neutral.

    "Everybody and their uncle is starting to talk about being carbon-neutral
    and carbon mitigation," Groh said. "Five years ago, before Al Gore was doing
    his power-point presentation, we already were trying to address it." 
    The NFL's list of eco-friendly measures from this year's Super Bowl is long
    and impressive - and surprisingly cost-effective: 
    - Leftover food. Up to 60,000 pounds of extra food was left over from all
    the banquets, parties and luncheons. These weren't leftovers in the
    traditional sense - this was prepared food that was cooked in kitchens, but
    never made it out to the serving tables. The NFL distributed the food to
    soup kitchens, shelters, churches and other organizations. 
    "If you don't recover it, it turns into 30 tons of garbage," Groh said.
    "You'd have to pay to haul it to a landfill. You have to pay tipping fees
    and dump it there. It's a pretty costly proposition to dispose of 30 tons of
    garbage." 
    - Leftover stuff. Miami was decorated with 5 miles of fabric in the form of
    steamers, banners and other decorations. The league could have filled a
    tractor-trailer or two - and a lot of landfill space - with its leftover
    office supplies, building materials and various things bearing the Super
    Bowl logo. 
    "Everything that could be salvaged, we would salvage it," Groh said.
    "Inventory it, and distribute it primarily to local non-profits." 
    - Recycling. The NFL recycled dozens of tons of cardboard at the stadium.
    (Drinks were served in plastic souvenir cups, so most people took them
    home.) Aluminum, plastic, glass and mounds of paper were recycled at the
    media center, where some 3,500 reporters sifted through a week's worth of
    news releases. Tons of wood was recycled from the NFL Experience theme park.

    - Negating greenhouse gases: Two years ago, the NFL went to the Oak Ridge
    National Laboratory in Tennessee to find out how much carbon dioxide had
    been spewed into the atmosphere because of the Super Bowl in Jacksonville. 
    The answer wasn't as bad as the league thought. For example, the ships used
    for temporary hotels didn't count - they would have been pumping greenhouse
    gases on cruises elsewhere if not at the Super Bowl. 
    Still, the lab said that the NFL's fleet of 2,000 vehicles and the
    electricity at the stadium helped contribute to a final tally of 1 million
    pounds of carbon dioxide. 
    "They said in the big scheme of things, that's not a lot of greenhouse gas,"
    Groh said. "But you guys made it, you guys are responsible for it." 
    To make up for its mess, the NFL is planting 3,000 trees in the Miami area,
    mostly in large groups to maximize the carbon-negating effect. The most
    notable project is planned for next month, when 500 native species trees are
    to be planted to help reclaim the Dinner Key Spoil Islands near Miami. 
    Groh said the NFL spent only $2,500 on making this year's Super Bowl green.
    The league relied on local resources, volunteers and donations from
    organizations such as the U.S. Forest Service. Groh said the league
    deliberately did not want to practice what he called "checkbook
    environmentalism," in which a rich group simply writes a check and leaves
    town. 
    Super Bowl XLI Environmental Program:



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  • 13.  Super Bowl strives to be carbon-neutral

    Posted 04-26-2007 10:04
    In partial answer to Wendy's query, the BRASS Research Centre in the UK undertook an analysis of the ecological footprint of the UK's FA Cup Final (our closest equivalent to the Superbowl) which analysed the event in terms of consumption of food and drink, transport, generation of waste and alloting a suitable 'portion' of the Millennium Stadium's footprint to the event. The research took a lifecycle approach to the impacts and tried to compare what spectators consumed in relation to attending the event compared to a 'normal' resident going about an ordinary Saturday spent at home. A paper on this has just been published in Urban Studies

    The reference is "Assessing the Environmental Consequences of Major Sporting Events: The 2003/04 FA Cup Final" Andrea Collins, Andrew Flynn, Max Munday and Annette Roberts,
    Urban Studies, Vol. 44, No. 3, 457-476, March 2007

    Best wishes to all,

    Ken.




    Professor Ken Peattie,
    Director, ESRC Centre for Business Relationships
    Accountability, Sustainability and Society (BRASS)
    Cardiff University,
    55 Park Place, Cardiff, CF10 3AT

    02920 876562

    website: www.brass.cf.ac.uk



    >>> Wendy Harman <wendysue@U.WASHINGTON.EDU> 25/04/2007 17:11:11 >>>
    Even if the event itself strives to be carbon neutral, what about the
    attendees? What about the people watching it at home? The amazing
    consumption of highly energy intensive "food" on that day isn't
    discouraged (or offset) in any way. I doubt we'd see the Super Bowl
    powers that be arguing that everyone should eat locally grown,
    organic produce for Super Bowl Sunday, ride their bicycles to the
    event, and solar cook said foodstuffs in their solar oven when
    tailgating.

    Joking aside, I'd like to see an estimation of the carbon emissions
    from the attendees and those watching from home.

    Wendy


    On Apr 23, 2007, at 10:50 AM, Anastasia O'Rourke wrote:

    > There is a new certification scheme being launched for the
    > providers of
    > offsets to standardise measurement systems and quality:
    >
    > http://www.green-e.org/getcert_ghg_standard.shtml
    >
    > It is still open for comment, incidentally.
    >
    > Anastasia
    >
    > Anastasia R. O'Rourke | Yale University | Ph.D. Candidate | Ph. +1
    > 203 432
    > 5216 (office) | + 1 203 215 1575 (cell) | anastasia.orourke@yale.edu |
    >
    > -----Original Message-----
    > From: Organizations and the Natural Environment Discussion
    > [mailto:ONE-L@AOMLISTS.PACE.EDU] On Behalf Of Joseph Sarkis
    > Sent: Monday, April 23, 2007 11:45 AM
    > To: ONE-L@AOMLISTS.PACE.EDU
    > Subject: Re: Super Bowl strives to be carbon-neutral
    >
    > Sandy,
    >
    > My concern here also has to do with the management of carbon-
    > neutrality.
    > They need to have systems in place that are able to measure what the
    > emissions are in different scenarios with organizations capable of
    > accurately measuring both savings and emissions. I don't think
    > organizational practices are so advanced in this area that they can
    > effectively make accurate estimates. For example, if you plant a
    > tree how
    > much CO2 does it really consume and how much does it emit? I have
    > been told
    > that a full grown tree is not really carbon neutral when it is full
    > grown.
    >
    > Of course I am not up on all the different mechanisms available to
    > organizations, but I bet in each one there are probably some
    > 'guesstimations' as to what the true benefits are. With
    > conservation, you
    > can usually get a benefit that is relatively more accurate which
    > is, (I
    > think) your original point.
    >
    > -Joe
    >
    > ==============================================
    > Joseph Sarkis
    > Professor of Operations and Environmental Management Graduate
    > School of
    > Management Clark University 950 Main Street Worcester, MA 01610-1477
    >
    > Phone: 508-793-7659
    > Fax: 508-793-8822
    > URL: www.clarku.edu/~jsarkis
    > jsarkis@clarku.edu
    > ==============================================
    >
    >
    > -----Original Message-----
    > From: Organizations and the Natural Environment Discussion
    > [mailto:ONE-L@AOMLISTS.PACE.EDU] On Behalf Of Sandra Rothenberg
    > Sent: Monday, April 23, 2007 11:12 AM
    > To: ONE-L@AOMLISTS.PACE.EDU
    > Subject: Re: Super Bowl strives to be carbon-neutral
    >
    > I am curious as to what people think about these mechanisms to be
    > "carbon
    > neutral". (i.e. companies such as terra pass, etc). I was
    > thinking of
    > starting an initiative for my University, but I got some push back
    > saying
    > that engaging in these programs would just encourage those who can
    > afford it
    > to just continue using as much energy as they want.
    >
    > Sandy
    >
    > -----Original Message-----
    > From: Organizations and the Natural Environment Discussion
    > [mailto:ONE-L@AOMLISTS.PACE.EDU] On Behalf Of Dale Fitzgibbons
    > Sent: Friday, April 20, 2007 10:46 AM
    > To: ONE-L@AOMLISTS.PACE.EDU
    > Subject: Super Bowl strives to be carbon-neutral
    >
    > Super Bowl strives to be carbon-neutral
    >
    > Associated Press
    >
    >
    >
    >
    >
    >
    > The NFL's first serious attempt at a green Super Bowl did not go well.
    > "All we did was recycle, and it was a disaster," said Jack Groh,
    > director of
    > the league's environmental program.
    > The year was 1994, when many special events paid little attention to
    > recycling. The venue was the Georgia Dome. Groh, in his first year
    > consulting with the league, found some volunteers and went about
    > the task
    > the hard way.
    > "What we eventually decided on was taking all the bags of trash
    > from the
    > stadium, bringing them down to the loading dock, breaking them
    > open, and
    > then hand picking all the cans and the bottles out of this really
    > disgusting
    > and miserable garbage," Groh said. "It was awful. It was
    > inefficient. It was
    > costly. It was time consuming. It was messy and dirty, and it
    > didn't yield
    > enough of a return to make it worthwhile."
    > The following year, the NFL came up with mission statement: Make
    > the Super
    > Bowl greener, but do it using the same type of sound business
    > practices that
    > have helped make the game itself so popular.
    > As a result, the biggest of the big games has become more
    > environmentally
    > friendly with each passing year. The Indianapolis Colts' victory
    > over the
    > Chicago Bears in Miami in January will be remembered by many as the
    > first
    > rainy Super Bowl, but Groh has another adjective for it: carbon-
    > neutral.
    >
    > "Everybody and their uncle is starting to talk about being carbon-
    > neutral
    > and carbon mitigation," Groh said. "Five years ago, before Al Gore
    > was doing
    > his power-point presentation, we already were trying to address it."
    > The NFL's list of eco-friendly measures from this year's Super Bowl
    > is long
    > and impressive - and surprisingly cost-effective:
    > - Leftover food. Up to 60,000 pounds of extra food was left over
    > from all
    > the banquets, parties and luncheons. These weren't leftovers in the
    > traditional sense - this was prepared food that was cooked in
    > kitchens, but
    > never made it out to the serving tables. The NFL distributed the
    > food to
    > soup kitchens, shelters, churches and other organizations.
    > "If you don't recover it, it turns into 30 tons of garbage," Groh
    > said.
    > "You'd have to pay to haul it to a landfill. You have to pay
    > tipping fees
    > and dump it there. It's a pretty costly proposition to dispose of
    > 30 tons of
    > garbage."
    > - Leftover stuff. Miami was decorated with 5 miles of fabric in the
    > form of
    > steamers, banners and other decorations. The league could have
    > filled a
    > tractor-trailer or two - and a lot of landfill space - with its
    > leftover
    > office supplies, building materials and various things bearing the
    > Super
    > Bowl logo.
    > "Everything that could be salvaged, we would salvage it," Groh said.
    > "Inventory it, and distribute it primarily to local non-profits."
    > - Recycling. The NFL recycled dozens of tons of cardboard at the
    > stadium.
    > (Drinks were served in plastic souvenir cups, so most people took them
    > home.) Aluminum, plastic, glass and mounds of paper were recycled
    > at the
    > media center, where some 3,500 reporters sifted through a week's
    > worth of
    > news releases. Tons of wood was recycled from the NFL Experience
    > theme park.
    >
    > - Negating greenhouse gases: Two years ago, the NFL went to the Oak
    > Ridge
    > National Laboratory in Tennessee to find out how much carbon
    > dioxide had
    > been spewed into the atmosphere because of the Super Bowl in
    > Jacksonville.
    > The answer wasn't as bad as the league thought. For example, the
    > ships used
    > for temporary hotels didn't count - they would have been pumping
    > greenhouse
    > gases on cruises elsewhere if not at the Super Bowl.
    > Still, the lab said that the NFL's fleet of 2,000 vehicles and the
    > electricity at the stadium helped contribute to a final tally of 1
    > million
    > pounds of carbon dioxide.
    > "They said in the big scheme of things, that's not a lot of
    > greenhouse gas,"
    > Groh said. "But you guys made it, you guys are responsible for it."
    > To make up for its mess, the NFL is planting 3,000 trees in the
    > Miami area,
    > mostly in large groups to maximize the carbon-negating effect. The
    > most
    > notable project is planned for next month, when 500 native species
    > trees are
    > to be planted to help reclaim the Dinner Key Spoil Islands near Miami.
    > Groh said the NFL spent only $2,500 on making this year's Super
    > Bowl green.
    > The league relied on local resources, volunteers and donations from
    > organizations such as the U.S. Forest Service. Groh said the league
    > deliberately did not want to practice what he called "checkbook
    > environmentalism," in which a rich group simply writes a check and
    > leaves
    > town.
    > http://msn.foxsports.com/nfl/story/6706682?MSNHPHCP>1=9331
    > Super Bowl XLI Environmental Program:
    > http://www.superbowl.com/features/environmental-program
    >
    >
    >
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    > 8:18 PM
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    > Checked by AVG Free Edition.
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