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New Teaching Case Study - Recycling at Keurig Green Mountain

  • 1.  New Teaching Case Study - Recycling at Keurig Green Mountain

    Posted 06-02-2016 09:49


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    Just released:
    Recycling at
    Keurig Green Mountain:
    A Brewing Problem
     
    Monique Oxender, chief sustainability officer for Keurig Green Mountain Coffee, is carefully considering the criticism the company has received regarding its plastic K-Cups that deliver a single serving of coffee to consumers. The K-Cups are difficult to recycle and have a negative impact on the environment. Keurig Green Mountain has pledged to produce 100% recyclable K-Cups by 2020, but how will it achieve this goal? Oxender must find a way to overcome the inconsistent and sometimes inadequate recycling infrastructure in Keurig's markets. 

    >View Case Details
    Author: 
    Andrew Hoffman - Holcim (US) Professor of Sustainable Enterprise; Education Director, Graham Sustainability Institute
    Topics:
    Sustainability, Strategy & Management, Social Impact
    Student Level:
    Undergraduate, Graduate
    Teaching Note:
    Available to Registered Educators
    Related cases:
    Dow and the Circular Economy: Trash to Treasure?
    General Mills Commits to Sourcing 100% Sustainable Cocoa
    Voluntary Producer Responsibility: Carton Packaging Recycling in the U.S.
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