There is much that might not be liked about Anita
Roddick and the Body Shop. But let's not throw out
the baby boomer with the bathsalt. There were good
times too.
Here is my favourite legacy of Anita. The first link
goes to her homepage the second shows a picture of
Ruby as well as the fact that Mattel has good lawyers
(and no sense of humor):
http://www.anitaroddick.com/readmore.php?sid=13
http://www.piercemattie.com/beautydivision/2006/10/the_body_shop_antibarbie_doll.html
I assume Ruby was the ideagiver for Dove's campaign
of "real" women which you can find on this site:
http://www.campaignforrealbeauty.com/flat3.asp?id=2287&src=InsideCampaign_firming
Whatever misgivings we can rightly have about the Body
Shop's behaviour since the 90s we should not under-
estimate the impact Antia Roddick has had by focalising
societal issues and bringing them to a broad audience
in the 1980s. Animal testing, fair trade, climate change
were all not invented by her nor was her company the most
pioneering in acting on them. However, through its
(marketing) campaigns the Body Shop has transported
the message to an audience far beyond the average
Greenpeace supporter.
Right! And now I will go home and take a Mango foaming
bath in the memory of Anita Roddick, an imperfect yet
remarkable human being who has touched and inspired the
lives of a generation, which happens to be mine.