Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage,
by Daniel Esty and Andrew Winston . Published by Yale University Press.
Check out our new website www.eco-advantage.com. Feedback on this site is welcome.
Recent media coverage and praise for Green to Gold:
"The business reader may have more luck with Daniel C. Esty and Andrew S. Winston's Green to Gold, a manual on how to turn your company into an eco-success, catching the current wave of consumer and government interest in saving the world from environmental catastrophe." - Financial Times
"With analytic rigor, corporate environmental advisors and Yale professors Esty and Winston probe the intersection of business concerns and environmental stewardship." - Kirkus Reviews
"On My Mind: It's Easy Being Green" op-ed column in Forbes Magazine [click here]
This book was completed under the Corporate Environmental Strategy Project at the Yale Center for Environmental Law & Policy with the generous support of the Johnson Family Foundation, the Overbrook Foundation, the Surdna Foundation, the Betsy and Jesse Fink Foundation, Alphonse Fletcher Jr. / Fletcher Asset Management, Inc., and the Fletcher Foundation.