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BASF Case Study from "Building a Culture for Sustainability: People, Planet, and Profits in a New Green Economy"

  • 1.  BASF Case Study from "Building a Culture for Sustainability: People, Planet, and Profits in a New Green Economy"

    Posted 04-21-2014 15:32

    Dear ONE Colleagues,

    I am excited to share the great news with you that my publisher Praeger/ABC-CLIO is making available the entire BASF Chapter 4 Case study "Creating Chemistry for a Sustainable Future" from my just published book "Building a Culture for Sustainability:  People, Planet, and Profits in a New Green Economy," along with the Course Pack of discussion questions for your information and use at no charge. I used the nine in-depth case studies featured in my book, and these questions relative to discussions of the BASF chapter, in Bard's MBA in Sustainability class I am teaching, and it was very well received.

     

    I hope you will take advantage of this wonderful opportunity and share any feedback or questions you have on the chapter, the discussion questions, and the book.

     

    Free Resources that Put Current Events in Context

    Hot Topics is a series of online resource collections that provide authoritative information and engaging activities that help students and patrons understand important events.

     

    Building a Culture For Sustainability

    With the intensifying warnings about global warming, questions are being raised about the role of the business world in combating environmental threats. When the general public thinks of environmental sustainability, they typically think of windmill farms and tax breaks for solar power. But the face of sustainability has to go way beyond that, and the private sector is, in fact, answering the call. For example, some of the exciting new innovations pioneered by the German chemical company BASF range from water purification systems to an ultralight concept car with a solar-paneled roof and plastic wheels. For educators, the BASF case helps students see that sustainability has to come together in many ways simultaneously-not just in the form of inspiring words from the top but also in concrete changes in the daily routines of people in every corner of an organization. Revamped performance evaluations and rewards for long-term thinking are just a few of these innovative programs.

    To learn more about the best practices of BASF, sign-up for a FREE case study and sample discussion questions for the classroom featuring some of the material covered in Building a Culture for Sustainability, an exemplar of the reliable and useful information you have come to expect from ABC- CLIO.

    Request Your Case Study Today

     

     

    The book includes cases with voices from Alcatel-Lucent, Alcoa, BASF, Bureau Veritas, Church & Dwight, Ingersoll Rand, Pfizer, Sanofi, and Wyndham Worldwide, including senior HR executives as well as leadership and staff from CSR, EH&S, operations, R&D, supply chain, facilities, and marketing communications.

     

    You can request a review copy on this link: http://www.abc-clio.com/forms/form.aspx?ekfrm=54431

     

    Please let me know if you have any questions or comments.

     

    Kind Regards,

     

    Jeana

     

    Jeana Wirtenberg, Ph.D.

    Professor, Bard MBA in Sustainability Program

    and

    Senior advisor, external relations and services

    Institute for Sustainable Enterprise

    Fairleigh Dickinson University

    973-335-6299 phone

    973-769-4217 mobile

    973-335-5633 fax

    jwirtenb@fdu.edu

    www.fdu.edu/ise

     



  • 2.  BASF Case Study from "Building a Culture for Sustainability: People, Planet, and Profits in a New Green Economy"

    Posted 04-23-2014 14:40

    Dear ONE Colleagues,

    Apologies for cross posting.  (I am resending this message with links below to be sure you can readily access the information you need to follow up on ordering the free BASF case).

     

    I am excited to share the great news with you that my publisher Praeger/ABC-CLIO is making available the entire BASF Chapter 4 Case study "Creating Chemistry for a Sustainable Future" from my just published book "Building a Culture for Sustainability:  People, Planet, and Profits in a New Green Economy," along with the Course Pack of discussion questions for your information and use at no charge. I used the nine in-depth case studies featured in my book, and these questions relative to discussions of the BASF chapter, in Bard's MBA in Sustainability class I am teaching, and it was very well received. The book includes cases with voices from Alcatel-Lucent, Alcoa, BASF, Bureau Veritas, Church & Dwight, Ingersoll Rand, Pfizer, Sanofi, and Wyndham Worldwide, including senior HR executives as well as leadership and staff from CSR, EH&S, operations, R&D, supply chain, facilities, and marketing communications.

     

    I hope you will take advantage of this wonderful opportunity and share any feedback or questions you have on the chapter, the discussion questions, and the book.

     

    To learn more about the best practices of BASF, sign-up for a FREE case study and sample discussion questions for the classroom featuring some of the material covered in Building a Culture for Sustainability.  After filling out the form on this link, you will automatically receive a link to the landing page where you can access the full case study and the discussion questions.

     

    Read more about the BASF case and order your free case study here: http://division.aom.org/sample/HT-Sustainability.htm

     

    Request Your FREE Case Study directly on this link: http://www.abc-clio.com/Previews/?camp=14SUSTAIN

     

    You can request a review copy of the book "Building a Culture for Sustainability" on this link: http://www.abc-clio.com/forms/form.aspx?ekfrm=54431

     

    Please let me know if you have any questions or comments.

     

    Kind Regards,

     

    Jeana

     

    Jeana Wirtenberg, Ph.D.

    Professor, Bard MBA in Sustainability Program

    and

    Senior advisor, external relations and services

    Institute for Sustainable Enterprise

    Fairleigh Dickinson University

    973-335-6299 phone

    973-769-4217 mobile

    973-335-5633 fax

    jwirtenb@fdu.edu

    www.fdu.edu/ise

    Jeana Wirtenberg, Ph.D.

    Senior advisor, external relations and services

    Institute for Sustainable Enterprise

    Fairleigh Dickinson University

    973-335-6299 phone

    973-769-4217 mobile

    973-335-5633 fax

    jwirtenb@fdu.edu

    www.fdu.edu/ise