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Interested in the Sustainability Transformation of Business and How Business Leaders Think About It? Then Check Out the Open Access Publication "Road to Net Zero"

  • 1.  Interested in the Sustainability Transformation of Business and How Business Leaders Think About It? Then Check Out the Open Access Publication "Road to Net Zero"

    Posted 12-10-2023 11:24

    Hello everyone,

    I'm excited to share an interesting resource that's just become available: "Road to Net Zero: Strategic Pathways for a Sustainability-Driven Business Transformation." This book results from an innovative unversity-industry collaboration between academic scholars and the leadership of BMW, including its CEO, to explore the urgent topic of sustainability in business, most notably in the automotive industry.

    The book covers a wide range of topics starting with Science-Based Targets and Crafting Sustainability Strategy via Sustainability Reporting, Circularity in Product Design and Value Chains to the Factory of the Future and the Role of Disruptive Technologies. 

    What sets this book apart is its unique format. It encapsulates eight dialogues between professors from Friedrich-Alexander-University (FAU, Germany) and BMW practitioner counterparts, including BMW CEO Oliver Zipse. These conversations delve into the transformation companies must undertake for a zero-carbon future, offering a blend of real-world insights and academic reflection.

    Each chapter not only recounts these dialogues but also includes a comprehensive review of the current literature in the field and highlights exciting research avenues. We hope it offers substantial value for anyone involved in sustainability management, providing both academic grounding and practical perspectives.

    And the best part? This comprehensive resource is freely available online, inviting everyone, whether you're an academic, a practitioner, or seeking material for teaching, to delve into these insightful discussions.

    Discover "Road to Net Zero" now and be part of the conversation shaping our sustainable business future.

    https://link.springer.com/book/10.1007/978-3-031-42224-9

    Best regards,
    Markus Beckmann

    Dr. Markus Beckmann

    Professor of Corporate Sustainability Management
    Friedrich-Alexander-Universität Erlangen-Nürnberg
    School of Business, Economics, and Society
    Email: markus.beckmann@fau.de



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    Markus Beckmann
    University of Erlangen-Nuremberg
    Nürnberg
    +49(0)911.5302651
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