Pleased to share this full interview related to ONE.
Nobre, F.S. (2026). How AI is Truly Transforming Business and Society: Systemic Reflections. Interview. IT-University of Copenhagen, 09 Dec. 2025. https://youtu.be/Ux5baJSvQss
Abstract: This conversation explores how systemic AI transforms decision-making and organizations, how it interacts with sustainability goals, and how it reveals global tensions and regional policy challenges amid deep uncertainty.
This full interview reflects 30 years of AI research and dives into:
- Systemic, paradoxical perspectives on AI
- Its effects on organizations, sustainability, and the SDGs
- Policy tensions and regional priorities under deep uncertainty
- Can AI really make better decisions than humans?
- When entrepreneurial judgment challenges AI and drives smarter strategic decisions
Access to the full interview: https://youtu.be/Ux5baJSvQss
How to cite it: Nobre, F.S. (2026). How AI is Truly Transforming Business and Society: Systemic Reflections. Interview. IT University of Copenhagen. https://youtu.be/Ux5baJSvQss
Comments are welcome!
Best wishes, Farley.
Farley S. Nobre, Ph.D., M.Sc., B.Sc. Eng.
Guest Researcher, IT University of Copenhagen
Professor, Graduate Business School, UFPR, Brazil
ORCID: https://orcid.org/0000-0002-1595-8903
LinkedIn: https://www.linkedin.com/in/farley-s-nobre-ph-d-1199825/
e-mails: f.nobre@ufpr.br ; fsmnobre@gmail.com
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Farley Nobre
Associate Professor
Federal University of Paraná
Brazil
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