Gamification Exercise

04-11-2018 14:07

An undergraduate student of mine (Madeline Lawler) and I created this gamification exercise to help students think about how to use gaming concepts to change behavior. In our case it is around energy consumption within the University.  It describes a model of gamification and presents a scenario. 

I sometimes teach this as a counterpoint to external stakeholder management concepts.  Gamification is a method to engage closer stakeholders such as employees or even customers in fun behavioral change. I have used this video -https://www.youtube.com/watch?v=vInCVUIiq6g to kick things off. I often give them 4 minutes to read the case, 10 minutes in groups to create a game and then some time sharing the games.

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Uploaded - 04-11-2018

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