Date and Time: Aug-12-2019 (Monday), 3:00-4:30PM
Venue: Boston Park Plaza, Statler
You are cordially invited to a STR division showcase panel symposium co-sponsored by OMT and TIM divisions on the topic of nonmarket strategy and technology/innovation. Business organizations increasingly confront more turbulent external environments. As a result, the role of nonmarket strategy as means to actively and timely respond to environmental change while reducing environmental uncertainty and achieving positive economic outcomes is becoming more important. Given that the purpose of nonmarket strategy is to gain positive economic outcomes, nonmarket strategy cannot be thought of and formulated separately from competitive strategy of the firm. However, our understanding as regards the interactions between nonmarket strategy and business strategy remains limited.
The main goal of this symposium is to promote an understanding of nonmarket strategy and its relationship with other sub-fields of competitive strategy by inviting and sharing insights among distinguished scholars working in the fields of market and nonmarket strategy. The importance of interactions between market and nonmarket strategy especially with respect to revolutionary innovations calls for scholars to critically think about (1) role of governments in promoting innovation while minimizing negative social impacts, (2) firms' strategies to profitably develop new technology-driven market categories in light of regulatory forces and the need to ensure the socially legitimate categories, and (3) strategies with which market actors can productively shape regulatory constraints. Hence, the panel discussion will focus on the following sub-topics:
An opportunity to share perspectives regarding market and nonmarket strategy would be helpful in sharpening discussion on this topic and in suggesting future research directions. We believe this symposium would serve as a valuable opportunity for management and strategy scholars to come together and discuss these topics which could lead to more rigorous and interesting interdisciplinary academic research and continued interactions in subsequent forums.
Thank you very much for your interest in advance and we look forward to seeing many of you at the symposium.
Dennis Yao (Harvard Business School)
Jin Hyung Kim (George Washington University)