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AOM Showcase Symposium: Bridging the Gap between Market and Nonmarket Strategy – Technology/Innovation and Nonmarket Strategy

  • 1.  AOM Showcase Symposium: Bridging the Gap between Market and Nonmarket Strategy – Technology/Innovation and Nonmarket Strategy

    Posted 08-05-2019 10:26

    Date and Time: Aug-12-2019 (Monday), 3:00-4:30PM

    Venue: Boston Park Plaza, Statler



    1. Gautam Ahuja (Cornell University)
    2. Constance E. Helfat (Dartmouth College)
    3. Brian Silverman (University of Toronto)
    4. Jasjit Singh (INSEAD)
    5. Dennis Yao (Harvard Business School)


    1. Aseem Kaul (University of Minnesota)


    1. Dennis Yao (Harvard Business School)
    2. Jin Hyung Kim (George Washington University)


    Dear colleagues,

    You are cordially invited to a STR division showcase panel symposium co-sponsored by OMT and TIM divisions on the topic of nonmarket strategy and technology/innovation. Business organizations increasingly confront more turbulent external environments. As a result, the role of nonmarket strategy as means to actively and timely respond to environmental change while reducing environmental uncertainty and achieving positive economic outcomes is becoming more important. Given that the purpose of nonmarket strategy is to gain positive economic outcomes, nonmarket strategy cannot be thought of and formulated separately from competitive strategy of the firm. However, our understanding as regards the interactions between nonmarket strategy and business strategy remains limited.

    The main goal of this symposium is to promote an understanding of nonmarket strategy and its relationship with other sub-fields of competitive strategy by inviting and sharing insights among distinguished scholars working in the fields of market and nonmarket strategy. The importance of interactions between market and nonmarket strategy especially with respect to revolutionary innovations calls for scholars to critically think about (1) role of governments in promoting innovation while minimizing negative social impacts, (2) firms' strategies to profitably develop new technology-driven market categories in light of regulatory forces and the need to ensure the socially legitimate categories, and (3) strategies with which market actors can productively shape regulatory constraints. Hence, the panel discussion will focus on the following sub-topics:

    1. Perspectives on prior nonmarket strategy research and the gaps in nonmarket strategy and technology/innovation research
    2. Skeptical views or misunderstandings of nonmarket strategy among practitioners and academics and why such views or misunderstandings exist and/or persist
    3. Perspectives on how technology/innovation research can be conceptualized and carried out in tandem with nonmarket strategy research, with particular attention to breakthrough or disruptive technologies
    4. Ways nonmarket strategy research can better inform technology/innovation research

    An opportunity to share perspectives regarding market and nonmarket strategy would be helpful in sharpening discussion on this topic and in suggesting future research directions. We believe this symposium would serve as a valuable opportunity for management and strategy scholars to come together and discuss these topics which could lead to more rigorous and interesting interdisciplinary academic research and continued interactions in subsequent forums.

    Thank you very much for your interest in advance and we look forward to seeing many of you at the symposium.

    Sincerely yours,

    Dennis Yao (Harvard Business School)

    Jin Hyung Kim (George Washington University)

    Jin Hyung Kim
    Assistant Professor
    George Washington University