View Thread

Call for papers: EGOS sub-theme on "Moral markets: Actors, Meanings, and Institutions" - Deadline Jan.12

  • 1.  Call for papers: EGOS sub-theme on "Moral markets: Actors, Meanings, and Institutions" - Deadline Jan.12

    Posted 18 days ago

    Dear colleagues,


    I would like to share with you the call for short papers for the EGOS 2021 sub-theme on "Moral markets: Actors, Meanings, and Institutions".


    Over the past couple of decades, a robust literature has emerged on the creation of new, more morally oriented markets and kinds of organizations. Moral markets such as renewable energy, fair trade goods, socially responsible investment, organic products, and plant-based meat alternatives, emerged at least partly to provide market solutions to societal challenges, and thus they are often evaluated or promoted on the basis of normative/moral attributes. As they have the potential to address societal challenges such as inequality, climate change, or poor working conditions, it is paramount to understand the actors, meanings, and institutions that support moral markets.


    Potential topics and questions that papers may address include, but are not limited to, the following:

    • What role does motivation play in moral markets? Does the presence of actors with different motives (e.g., ideological vs. profit-seeking) help or hinder the development of moral markets?
    • Do the competitive dynamics that underlie these sectors differ from those of conventional markets?
    • What are the sources of meaning within moral markets, and what drives variation in how these markets are perceived by external audiences?
    • What is the role of identity, power, and conflict in these settings?
    • How do moral market entrepreneurs navigate extant institutional configurations, and how do they deal with competing institutional logics?
    • What are the challenges, opportunities, and trade-offs associated with the mainstreaming of moral markets?
    • How are the values of social movements maintained as moral markets become established and scale via the entry, for example, of large, established incumbents?
    • What enabling conditions allow moral markets to diffuse across national contexts, and what are the circumstances that inhibit diffusion?
    • How do moral markets and the institutions that support them (co-)evolve over time?
    • How do moral markets spawn new social movement activism or give rise to new kinds of moral markets or market segments?


    Convenors: Panikos Georgallis, Brandon Lee, and Michael Lounsbury 

    The deadline for submitting an extended abstract is Tuesday, January 12, 2021, 23:59:59 CET.


    More details and the full call papers can be found here: EGOS - Sub-themes: Call for Short Papers - European Group for Organizational Studies



    Best regards,

    Panikos Georgallis | Assistant Professor | Strategy & International Business | Amsterdam Business School | University of Amsterdam | email: | twitter:

    Panikos Georgallis |Assistant Professor | International Management & Strategy | Amsterdam Business School | University of Amsterdam | M.217 Plantage Muidergracht 12, 1018 TV Amsterdam | +31 20525 4287 | |